Category: For Marketers

Those new to the writing world (or who don’t write at all – but know “about” writing) hear terms like byline, biography, portfolio, and the like. While these are common to seasoned professionals, that isn’t the case for writers new to the industry. This guide to bylines discusses what they are, their benefits, how to […]

While pricing content might seem arbitrary, getting it wrong carries significant risk. Pay freelance writers too much, and you won’t have enough to make a marketing program sustainable. Spend too little and you’ll constantly be sourcing new writers who will need time to understand your tone of voice, your audience, and a style that converts […]

We’ve had some truly exciting writers join nDash recently, so we launched a new feature to introduce them to our audience! Colleen Paulson is a freelance business writer who joined nDash this month and is ready to tackle your projects. She’s had bylines in Investopedia, Businessweek.com, The Motley Fool, the Pittsburgh Post-Gazette, Multichannel Merchant magazine, […]

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Case studies are an excellent way to […]

We’ve had some truly exciting writers join nDash recently, so we’re launching a new feature to introduce them to our audience! Hamlet Fort is a copywriter, marketer, and brand strategist who joined nDash this month and is ready to tackle your projects. He’s experienced in writing about lifestyle and hospitality and is based in North […]

In today’s digital world, the content you create to market your real estate business can make or break your success. When done right, content marketing allows you to reach more potential clients. Content can also establish your company as an authority in the space and build brand awareness that helps you stand out from others in […]

One of the best marketing tools you can have in your toolbox is a case study. This form of promotion comes directly from your clients and (or) customers. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut […]

How do you create compelling, highly relevant content for niche B2B brands in a scalable and cost-effective way?  Nicole Bump, a fractional content director serving B2B brands, is leaning on a network of specialized freelancers. You can also watch this video where Nicole explains our platform from a customer’s perspective: A Plethora of Experienced Freelancers […]

Despite knowing what a byline is, that still leaves many wondering – are bylines important? When asked that in a poll with 55 participants, respondents favored bylines by 60%. However, another 31% said that it depends. “As a writer, I love a byline. But as a content marketer, I think it depends. If you want […]

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. You can find answers to questions on both sites, but Quora does an excellent job drilling down the specifics with answers from qualified experts. That’s not to say Medium doesn’t have experts—they’re there and ready […]