How much time does your marketing team spend creating content? According to research from coSchedule, most marketers spend one to six hours, on average, to create a single piece of content. And that translates to about 46% of most companies’ marketing budgets, according to HubSpot....
Whether you’ve been in the content marketing game for 10 years or 10 weeks, there’s one challenge we all face—constantly figuring out how to come up with content ideas. Even if you’re relentlessly repurposing your content and keeping your publishing schedule within reason, idea generation...
Referrals and recommendations will always reign supreme as the best sources of new freelance writing work. But not every content writer is lucky enough to have a steady stream of referral work month to month. In that case, you need your freelance writer portfolio to...
Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. If you’re someone who loves change and you’re always willing to learn, that’s a blessing. But it’s a curse because you’re often...
Whether you’re looking for your first paid assignment or you’ve done hundreds before, you absolutely must have a freelance writer website for all potential clients to visit. It could be a jazzed-up version of your LinkedIn profile. It could be a website page on Wix...
While marketers are turning their attention to visual content, let's not forget that written content is still an important component of any effective content marketing strategy. Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for...
Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on...
It’s a good time to be a freelance writer. The gig economy as a whole is thriving and outsourced content creation is big part of that. According to an SEMrush report, 40% of organizations outsource their content creation with 53% of that work going to...
What's it take to become a six-figure freelance writer? Great writing skills of course, but also organization. If you're working with multiple clients and have numerous projects in the works at all times, it's critical that things don't fall through the cracks. But what's the...
Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed -- and how much hasn’t -- over the last four years. My...
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