With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of...
This post was written by nDash community member Jenn Landers. Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Have you ever had a piece of content fall from your...
The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. This document does more than point out grammar and punctuation requirements. It lays the foundation for consistency, quality, and accuracy across every publishing platform...
Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your...
Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation...
Editor’s Note: This post was written by nDash community member Amy Hooker Kidd. There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In...
This is Part Two of a two-part series. The first part discussed how freelancers could build relationships with marketing managers and editors. This article will focus on what marketing managers and editors can do to establish trust with reliable freelancers. Some editors may think of...
A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you...
It isn’t uncommon for marketers to believe content calendars and editorial calendars are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between Content Calendars and Editorial Calendars The best way to define the difference between the two is to...
The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. While Pulizzi stepped down from the organization he founded in 2018, the company is still doing strong. In addition...
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