How Freelancers Can Help Your Agency Scale Up
February 6, 2017
This guest post, How Freelancers Can Help Your Agency Scale Up, by Patti Podnar. She’s a writer, content strategist, and member of the nDash Content Community. If Aesop were writing his fables today, the one about the tortoise and the hare would have been laughed out of the town square. In today’s business climate, “slow […]
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7 Things Your Freelance Writer Wishes You Knew
February 3, 2017
This guest post, “7 Things Your Freelance Writer Wishes You Knew,” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. In the reality show Married at First Sight, couples meet at the altar – really meet, for the first time ever. It’s a world where “I do’s” come before […]
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A Quick Guide to Onboarding a Content and Freelance Writer
January 25, 2017
Training a new employee is typically a fairly in-depth process. The idea is to minimize the time it takes to train while still providing adequate information for the new employee to hit the ground running and be effective as soon as possible. The same is true (maybe even more so) for content and freelance writer. […]
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Vetting Freelance Writers: Beyond the Resume
January 16, 2017
Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]
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A Vital Tool for Evaluating Freelance Writers
January 10, 2017
“You can talk the talk, but can you walk the walk?” That’s a question many freelance writers ask themselves. A challenge made by many movie-tough guys and many a job interviewer. While the former group usually finds out in some epic fight, competition, or dance-off, the job interviewer is left with only one way to […]
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Steps to Reach New Year’s Resolution Goals for Content Creation
January 3, 2017
Personally, I’ve never really been a huge fan of the “New Year’s Resolution.” I’ve always figured that if you truly wanted to accomplish something in life, you’d go after it, regardless of the. However, I don’t want to completely knock the individuals that create a resolution that they wish to accomplish in the new year. […]
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Do You Want a Good Freelance Writer or a Subject Matter Expert?
December 29, 2016
Content marketing comes in all forms, shapes, and sizes. Particularly, it comes in varying levels of quality. We’ve all seen posts that could’ve used good proofreading before hitting the Internet. And we’ve read the ones where we learned something new through a well-written narrative. The range of content produced by marketers is impressive. But as […]
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5 Roadblocks to Consistent Content Creation
December 22, 2016
Before we chat about content creation roadblocks (primarily the lack of content creation ideas, but also financial concerns, procrastination, what-have-you), let’s first make sure we all agree that as business owners with an online presence, we absolutely need consistent content creation and delivery methods. As a freelance writer, it’s in my best interest to promote […]
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Content Creation Marketing and the Brand Experience
December 15, 2016
Content creation and marketing, like all forms of marketing communications, is about reaching your target audience. This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them. In order to deliver a meaningful brand experience, content marketers must incite the minds of their readers. The overarching […]
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The 80/20 Rule of Content Creation within Marketing
December 1, 2016
Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all marketing is), but he’s neglecting a very important […]
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