Erica Ylimäki Takes Us Inside the Mind of a Marketer

June 20, 2024

We’re back with another interview in our Dumb Questions for Brilliant Marketers series. This time, nDash’s Managing Editor, Jenn Greenleaf, talks to growth marketer Erica Ylimäki about SEO and more! Background: The Highlights Erica Ylimäki is a Growth Marketer at Trustmary, where she leverages her expertise in SEO strategies to drive organic traffic and enhance business growth. […]

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Can Generative AI Match Human Creativity in Ad Copywriting?

June 18, 2024

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

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Driving Technical Precision: How Cimatron Leveraged nDash for Superior Content

June 12, 2024

Cimatron is a prominent player in the software industry for mold, tool, and die design and manufacturing. Cimatron is part of the larger Sandvik Group, based in Sweden. In 2023, Sandvik had sales of approximately $US 12.1B, serving 170 countries with 41,000 employees. Sandvik’s core capabilities have always been to understand market conditions by working […]

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Setting Reasonable Edit Deadlines: Best Practices for Content Marketing Managers

June 11, 2024

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

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nDash Product Updates (May 2024)

June 6, 2024

We’re back with more nDash product updates! Here’s a quick look at what’s new on the nDash platform: Calendar Design Changes As part of the larger, ongoing redesign of the platform, we rolled out another visual improvement–with the nDash content calendar. The next time you log in, you’ll notice better contrast with the different assignment […]

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Overcoming Content Challenges: Zeta Global’s Strategic Shift with nDash

June 6, 2024

Zeta Global is a data-driven marketing technology company that helps businesses acquire, retain, and grow their customer base. They achieve this by combining artificial intelligence (AI), a massive dataset of consumer information, and a suite of marketing solutions. The team’s Senior Director of Content Marketing, Dan McDermott, faced significant challenges in managing its content creation […]

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Navigating the Google Search Leak: Ethical SEO Practices and Strategic Insights

June 4, 2024

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

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How CyberMaxx Leverages nDash for High-Quality Content Creation

May 30, 2024

CyberMaxx, a leading MDR provider, navigates the fast-paced world of cybersecurity. Staying ahead of trends and maintaining a strong online presence through content creation is crucial for the company’s success. CyberMaxx cultivates a thoughtful, thought-leading, professorial, and academic brand voice across all its marketing materials to achieve this. This voice is evident in the company’s […]

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From Silos to Synergy: Enhancing Content Marketing Through Cross-Functional Collaboration

May 28, 2024

Content marketing integration within GTM (Go-to-Market) teams is a must for maximizing the impact of marketing efforts. Effective cross-functional collaboration and strategic alignment across departments can bridge the content gap, ensuring cohesive and comprehensive initiatives that drive business success. Key Takeaways Integrate content marketing across all GTM functions for maximum impact. Effective cross-functional communication is […]

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Writer Spotlight: New Members Of Our Freelance Writer Pool

May 23, 2024

nDash is home to thousands of subject matter experts, and our number grows every day. In today’s roundup, you’ll meet four new professional members of our freelance writer pool. Dave Gerhart: Creative Professional Dave is a meticulous and highly organized professional with a vast array of skills. Those skills include music composition, production, creative direction, […]

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