For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]

Twitter/X has undergone significant transformations that have impacted user engagement and advertiser confidence. Since its acquisition, X has faced declining engagement, a significant rebrand, and major shifts in its policies. Concerns over these changes have led to the question of whether the platform still holds relevance in content marketing. Content marketing managers have watched these […]

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance writers for any content marketing budget. Lisa Godwin: Florida-Based Educational Freelance Writer Lisa Godwin is a Florida-based writer whose diverse professional background enables her to write everything from blogs […]

In recent years, artificial intelligence (AI) has made an undeniable impact across most industries, and SEO (Search Engine Optimization) is no exception. As AI-driven tools evolve, they are reshaping how marketers and content creators approach SEO, moving away from traditional, keyword-focused strategies. With machine learning algorithms, AI is setting new standards for search engine ranking […]

Google’s new push to recognize a specific content creator as an expert brings benefits and challenges. For creators, benefits are authority recognition and SEO boosts. For content creation, in general, establishing author recognition is a safeguard for content quality.  However, challenges stem from the need to perform at a level that can exceed the algorithm’s […]

SearchGPT combines real-time search with conversational AI. This integration offers a unique solution to the limitations of traditional search engines. With SearchGPT, users gain access to accurate, up-to-date information whenever they need it. What is SearchGPT? SearchGPT is a new feature in ChatGPT designed to bridge the gap between static AI responses and the real-time […]

Discover the industry’s top YouTube content marketers transforming how brands connect with audiences, using video to amplify reach, drive growth, and inspire impactful marketing tactics. Neil Patel (1.3M+ followers) Channel: Neil Patel – YouTube Neil Patel is a renowned digital marketing expert who shares advanced SEO, analytics, and content marketing strategies on YouTube. He’s known for […]

SEMrush’s acquisition of Search Engine Land signals a major shift for content marketing managers. This move brings together SEMrush’s data-driven tools and Search Engine Land’s authoritative insights, enhancing marketers’ resources to refine their strategies. The Acquisition: What Happened and Why It Matters SEMrush’s acquisition of Search Engine Land and its parent company, Third Door Media, […]

Wikipedia’s open-edit model and collaborative nature can lead to an environment of inconsistent, biased, or unreliable information. Below, we explore the risks this presents for content marketers looking to use Wikipedia as a resource for content creation. Open to Anyone: Wikipedia’s Vulnerable Editing and Content Creation System We all know Wikipedia. The free online, community-curated […]

Hubspot’s annual marketing conference, INBOUND 24, just completed its 12th year! It featured a star-studded line-up of over 200 speakers, 88 sponsors, and more than 11,000 in-person attendees. We’ll give you an overview of the highlights from this year and a bit of news for marketers and content creators about next year, too! If I […]