Content fuels B2B marketing success, but producing it consistently isn’t easy. We learn from the Content Marketing Institute that 57% of B2B marketers say creating the right content is their biggest challenge. This post breaks down the root causes of stalled content creation workflows and offers tactical, scalable solutions designed for experienced teams. Identifying Roadblocks […]

Nothing quite compares to the feeling of seeing a sudden drop in search rankings. One day, your content is performing well, and then the next, you’re wondering how you fell so far from grace. Before jumping to conclusions, let’s analyze the situation. A drop in search rankings can happen for all sorts of reasons, and […]

Not every content marketing team needs the full suite or the cost of what Contently offers. If your focus is on freelance talent, scheduling, or distribution, you have options. Several Contently alternatives provide greater flexibility and stronger ROI. Why Look Beyond Contently? Contently is well-known for offering an all-in-one platform combining enterprise-grade content strategy, access […]

Branding is the process of nurturing a living organism. It’s composed of the DNA of several different visions twined together, shaped by many creatives across the organization. The result is a braided, colorful rope of ideas. From that creative experience comes a unique and evolving identity. Brand is intrinsically linked to lived experience. One of the […]

The Rise of the Fractional Content Team: Why Freelancer Writers Are a Strategic Advantage More content. Less overhead. Content marketing managers are finding new ways to scale without building bloated in-house teams. Here’s how a fractional content team can transform your brand’s assets. Why a Fractional Content Team is Replacing Traditional Marketing Hires More content […]

Here’s what’s new on the nDash content creation platform for freelance writers and brands. Profiles for Freelance Writers Redesigned Earlier this year, Contently (just before its acquisition) announced that it would delete and de-index thousands of freelance writer profiles. The decision was met with some frustration in writer circles, as Contently had become the de-facto […]

According to a 2024 Oxford Internet Institute study, Generative AI tools like ChatGPT are reshaping the freelancer market, which comes as no surprise to AI-overloaded freelancers. The key to thriving is using AI tools with intention and strategy. What Does it Mean to Be an AI-Augmented Freelancer? You’ve probably heard a variation on, “AI won’t take […]

B2B content marketing is competitive and complex, more so than ever in 2025.  Your strategy won’t drive pipeline growth if your SEO tools aren’t aligned with the buyer’s journey.  Yet, buyer journey aside, a good tech stack is essential for a rapidly growing team with robust content needs. Is your current SEO suite giving you […]

Some may disagree, but it’s genuinely never been more important to have a strong SEO strategist on your team. The ongoing changes in search and content guidelines make it an absolute essential to round out your content team. There’s been a bit of a narrative spinning that SEO is “dead”—it’s not. In fact, the SEO […]

Freelance writers hustle hard. I’ve used LinkedIn and nDash to find work. One made it easy, the other…not so much. Why LinkedIn Freelance Gigs Waste Your Time LinkedIn is supposed to be the place to find work. But it was built for the corporate world, not freelance writers. And because of that, finding quality freelance […]