It’s clear the world of search is undergoing its most profound change since Google launched back in 1998. Consumers now use AI tools to find and buy products, so brands must go beyond traditional SEO to stay visible. That shift makes AI search optimization for products essential for any brand that wants to show up […]

From the Hank Green Universe to Freelance Writer: Meet Dave Loos If Tolkien’s “There and Back Again” was a physical concept, it would live in the personage of Dave Loos. Starting as a journalist with a passion for offbeat storytelling in the early 2000s, he went on to work as a scriptwriter for Hank and […]

We hear all the time that AI is a tool, not a solution, and nowhere is this better illustrated than in content marketing. As CMOs and marketing managers prepare for 2026, the hard truth is that relying solely on AI will only widen the 2026 skills gap and expose critical weaknesses across their teams. Production […]

We’ve covered what elastic marketing is and why it’s a smart solution for marketers looking to future-proof their brand. Now, this post explores how elastic marketing works in practice. We will be showcasing how real teams of all sizes apply flexibility to scale efficiently through their recent work with nDash. TL:DR: Elastic Marketing in Action Elastic marketing is a flexible […]

Every new tool invites new oversight, and AI is no exception. AI tools like ChatGPT and Claude are everywhere, and thus, AI detection tools are too. A 2025 McKinsey survey revealed that 71% of organizations regularly use generative AI in at least one department. Unsurprisingly, sales and marketing, product and service, and operations take the […]

An elastic marketing team is becoming an attractive solution for marketing leaders worldwide. Marketing professionals have a lot on their shoulders. Slimmed-down budgets and a burnt-out workforce make it difficult to reach strategic goals. A December 2024 study by RRD revealed that 48% of marketers feel like they can’t keep up with the ultra-fast pace […]

Skill gaps are wide. Your budgets are low. AI isn’t really doing what it needs to do for you. Elastic marketing may be the actual savior that many thought AI would be. Sure, AI has proven to be a great tool for marketers. It’s efficient at saving time and costs, but it can’t replace a […]

Most freelance writers never make the leap from “writer for hire” to “solo entrepreneur.” They stay stuck in survival mode, undercharging, avoiding risk, and are reluctant to invest in their own freelance writing business. But the difference between the struggling and successful freelancers is more often down to mindset and execution than talent. Every freelancer […]

Marketing leaders are no strangers to pressure. Elastic marketing offers a way to manage that pressure without sacrificing performance or burning out your team. Yet, the pressure has been firmly on for a while now. The last few years have seen CMOs try to do more and more with less. The average marketing budget has slumped down […]

An elastic marketing team structure provides you with the flexibility to scale skills and adapt to changing demand. This approach helps your team maintain efficiency even when priorities shift unexpectedly. This shift reflects how modern marketing teams work today: more fluid, collaborative, and adaptable than ever before. Understanding its components helps leaders make informed decisions […]