Creating content that outpaces the competition takes a multi-faceted approach. In fact, the definition of the word ‘content’ continues to expand. That’s where multimedia content comes into play. What started as a handful of companies using blogs to share their expertise has now grown to...
Creating great content takes more than a knack for finding the right words. There’s an art to creating content that resonates with the right audiences, draws traffic, and drives conversions. Here’s a hint–this isn’t another exhaustive ‘complete guide to” post. With over six million new...
Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches...
The content creation process is challenging. That’s especially true if you don’t have a content strategy and aren’t plotting assets on an editorial calendar. We learn from Content Marketing Institute’s research that 73% of organizations have a documented content marketing strategy. Content strategies help you identify...
With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than...
This post is brought to you by Anup Sohanta, a business & lifestyle writer available to hire on nDash. As freelancers, it’s common to be familiar with juggling tasks, corresponding with clients, and maintaining a healthy work/life balance. One important activity that you should always...
With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research reveals that 44% of millennials prefer not...
Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps...
While only 29.5% of marketers use stock images regularly in their strategies, 48.2% of all marketing content contains visuals. Those same statistics reveal that 52% of content marketers feel visual content is essential to their content strategy. What does that mean for your brand and its...
This week, Kaleigh Moore joins us for the third in a new series of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience running an e-Commerce business in the early days of internet marketing, the impact COVID has had on the...
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