You found a freelance writer that you’re excited to begin working with—this is amazing! However, it’s important to not just jump in the deep end with a flood of assignments. Over the past 5 years, I’ve worked side-by-side with brands to help them build their...
Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. In...
So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. And that’s understandable. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money)...
Organic search traffic is the gold standard for just about any B2B content distribution strategy. And why wouldn’t it be? We know that organic reach on social platforms has plummeted. We know that communities are flooded with so much content that standing out feels nearly...
Running an SEO competitive analysis can be a comforting experience. Whether you’re looking to break into an industry or boost your organic rankings, there are no silver bullet strategies. No matter how many frameworks you learn or which how-to guides you follow, there will always...
Everyone wants to know how to create great content. You want the secrets that will push you from publishing things that are good enough to developing 10x content that drives results. But marketers have stretched the concept of 10x content thin over the years. Since...
Proofreading vs. copy editing vs. substantive content editing. These probably aren’t the tasks you expected to focus on when you started down the marketing career path. So many content marketers enter the field with a writing background. We’re content creators who gain a passion for...
Gated content has come under fire in recent years. What was once a near-universal play for lead generation has become a hotly contested debate. Which side of the argument do you lean toward? Do you gate your content or give it all away for free?...
How much should I pay a freelance writer? It’s a simple enough question. If only it were so easy to answer. This is a point of stress for both the brand and freelancer side of any writing project. Freelance writers wonder how much they can...
There’s a subtle art to hiring freelance writers. Striking the perfect balance between your budget and quality writing that drives business goals isn’t easy. But let’s imagine that you’ve done all the hard work already. You’ve identified some writers with the experience and expertise you’re...
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