How much time does your marketing team spend creating content? According to research from coSchedule, most marketers spend one to six hours, on average, to create a single piece of content. And that translates to about 46% of most companies’ marketing budgets, according to HubSpot....
As our economy changes, so does the financial landscape. If you’re working in banking, wealth management, personal finance, cryptocurrency, among other sectors, it’s so incredibly important to keep your audience up to date with the latest trends and informed about how you can make their...
Content marketing can thrive in the cybersecurity industry. But as competition for search rankings and audience attention continues to intensify, results are getting harder and harder to come by. As a result, the expectations for content continues to rise. You already know you need to...
Whether you’ve been in the content marketing game for 10 years or 10 weeks, there’s one challenge we all face—constantly figuring out how to come up with content ideas. Even if you’re relentlessly repurposing your content and keeping your publishing schedule within reason, idea generation...
Not all freelance writers are created equal. You know there are specialists for just about every topic you can think of. But marketers often overlook one crucial qualifier when they decide to hire freelance writers—the need for content writing vs. copywriting. These two terms are...
Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Sure, you need great copy to promote the...
The long-form vs. short-form content debate has flipped back and forth from one extreme to the other over the years. At every turn, you’re looking to answer one simple question—how long should a blog post be? The truth is that there really is no magic...
Are you still running on the content writing treadmill? Is your top priority to publish one, two, three, or even more blog posts per week? Five or ten years ago, that kind of consistency would help you win the content marketing game. Throw some eBook...
You already know the gig economy is booming. That’s why you’re confident you can hire freelance writers to outsource your content needs. But you’ve heard the horror stories. The times people dove into the depths of freelance writer marketplaces only to find low quality work...
Content goals will vary from team to team. But in the end, we’re all playing the same game for attention. Can you gain it? Can you retain it? That’s why we spend all this time writing new content, refreshing old content, and building audiences on...
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