One of the best parts of being a project manager – and a marketer – is that you never know what your day will look like until it starts. That’s also one of the best parts of getting ready for weekly content calls with clients…...
How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Epsilon faced this exact problem in 2018. Their PeopleCloud product suite combines identity, data science, and technology solutions that put customers in...
Editor’s Note: This post was written by nDash community member Jaime Saine. Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Here are some top tips...
There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. But as competition continues to intensify, results are harder to come by. Don’t fall into the trap of a fear-based content strategy. Here, you’ll learn why (and how) you should take...
How much time does your marketing team spend creating content? According to research from coSchedule, most marketers spend one to six hours, on average, to create a single piece of content. And that translates to about 46% of most companies’ marketing budgets, according to HubSpot....
As our economy changes, so does the financial landscape. If you’re working in banking, wealth management, personal finance, cryptocurrency, among other sectors, it’s so incredibly important to keep your audience up to date with the latest trends and informed about how you can make their...
Content marketing can thrive in the cybersecurity industry. But as competition for search rankings and audience attention continues to intensify, results are getting harder and harder to come by. As a result, the expectations for content continues to rise. You already know you need to...
Whether you’ve been in the content marketing game for 10 years or 10 weeks, there’s one challenge we all face—constantly figuring out how to come up with content ideas. Even if you’re relentlessly repurposing your content and keeping your publishing schedule within reason, idea generation...
Not all freelance writers are created equal. You know there are specialists for just about every topic you can think of. But marketers often overlook one crucial qualifier when they decide to hire freelance writers—the need for content writing vs. copywriting. These two terms are...
Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Sure, you need great copy to promote the...
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