Category: For Marketers

Every brand has captivating stories. Yet, those powerful stories are often trapped in Slack threads, call transcripts, or forgotten decks. With the right system, brand storytelling becomes second nature, and your writers can craft unforgettable narratives. Why Great Brand Storytelling Gets Lost Before It Reaches Your Audience Some of the best brand narratives happen informally through […]

Regardless of our industry or niche, we’ve all seen the cookie-cutter content that’s flooded the internet. First came the generic bloggers and SEOs, all echoing the same top-ranked Google articles. Their only trick was adding a bit more in hopes of outranking them. And now we’ve got AI doing the same thing, but on a […]

If you’re comparing nDash vs. Contently to find the right content marketing platform, it’s the subtle differences that matter most. Contently and nDash have been leading content marketing platforms for nearly a decade. Both offer enterprise-level client solutions, while nDash prioritizes transparency and direct relationships between brands and freelancers. First, their similarities: End-to-end support for […]

Today, we’re unpacking the impact of bot and click farms on lead quality with advertising experts and content marketing managers. But first, have you ever heard of the “dead internet theory?” It’s the belief that today’s internet primarily consists of bots and AI. Users, posts, and traffic – all fake. Seriously, it’s a thing. Yet, […]

The truth is, not all clicks are created equal. Marketing in the modern day means looking beyond the binary of click-through rates and impressions. These stats will tell you that users are seeing and clicking – but it doesn’t tell you more than that. It doesn’t tell you what happens after. To truly understand performance, […]

Creating a WordPress website sounds easy—until you actually start. Choosing the right theme, customizing layouts, ensuring mobile responsiveness, optimizing for SEO, and maintaining performance quickly turn into a time-consuming, technical nightmare for many users. In fact, a survey found that 27% of small business owners don’t have a website because they feel it’s too complicated or […]

Maintaining a strong content strategy is key to engaging audiences and staying relevant in a competitive market. Personal branding and trendspotting were once the foundation of many successful content marketing campaigns. However, audiences now seek deeper connections with the content they consume and the brands behind it. Purpose-driven content plays a crucial role in this […]

Let’s talk *long-form* on LinkedIn. We know that posts are a great way to connect with your audience immediately. Yet, could long-form articles be the key to unlocking greater visibility and credibility for your brand on LinkedIn? What would that mean for your content strategy? Users describe LinkedIn posts as having engagement that is a bit of a flash […]

In 2025, true brand resonance will require powerful storytelling. Storytelling in content marketing is the key to forging deeper connections and transforming data into narratives that engage, inform, and inspire action. In fact, marketers often hear messaging about storytelling. It’s almost become a buzzword, much like “value” and “scalable” have become in recent years. However, […]

A recent legal squabble between WordPress and WP Engine has impacted WP Engine customers. As a result, they are unable to update plugins and themes, leading to security concerns. This dispute has sparked conversations about businesses moving away from WordPress. The question is: are people actually leaving WordPress? If so, where are they going? This […]