There are over 40 million Generation Z digital buyers in the U.S, and it is the fastest growing global audience on all digital platforms. However, for some brands, figuring out how to create content that clicks with the younger generation can seem like a daunting...
This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. We also cover Formstack’s podcast and the recent Digital Maturity...
Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is...
Let’s set the scene. The content machine is hungry, and you need to feed it with a 1,500-word blog post with lots of SEO juice. Or you need a killer abandoned cart email sequence written by an e-commerce expert. Or your agency needs to update...
Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there–92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling...
Business owners are constantly seeking ways to maximize their time and money. Outsourcing work is a great way to free up more time, get more done, or just take a break. Technology advancements have made it an important part of any business model to maintain...
When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. Also, it focuses on actions taken to demonstrate expertise rather than simply sharing knowledge. A case study brings...
Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said… How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to...
We’re all social creatures, each with a deep-rooted evolutionary need to find consistency. From our morning routines to a typical day at the office, we build our lives around patterns of sameness. Consistency gives us predictability. And it lets us know what we can count...
Creating content that outpaces the competition takes a multi-faceted approach. In fact, the definition of the word ‘content’ continues to expand. That’s where multimedia content comes into play. What started as a handful of companies using blogs to share their expertise has now grown to...
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