Category: For Marketers

Should your blog strategy prioritize AI optimization? Mark Kilens of Drift’s perspective is, “Content marketing is fundamentally changed because of AI.” Let’s dig in a bit about what that means for optimizing. The Rise of AI in Content Optimization Forget staring at a blank page, desperately hoping inspiration will strike. With AI tools like ChatGPT […]

Search Engine Journal released a blog explaining that author bylines aren’t a ranking factor for Google. So, what is? Below, you’ll find these ranking factors and best practices for content creation. High-Quality Content Creation The cornerstone of digital success lies in high-quality content. Learn why content that informs, engages, and adds value is essential for achieving […]

From drafting articles to generating ideas, check out the impact and challenges of AI in content creation. The Rise of AI in Content Creation AI in content creation continues to grow in popularity, with AI tools generating around 25% of all new digital content. These tools enhance the content creation process, support over 100 languages, and […]

AI-powered marketing platforms can reshape customer engagement and drive business growth by transforming interactions. See how the latest platforms help companies forge stronger bonds with hyper-personalized messaging. The Emergence of AI in Marketing Platforms The first marketing platforms in the 1990s were little more than basic content management systems. They could help marketers manage basic web […]

Influencer marketing is a pivotal aspect of contemporary digital marketing. It revolutionizes brand-audience engagement, merging with content creation to shape authentic, personalized narratives. Understanding Influencer Marketing Influencer marketing, an evolving cornerstone of modern digital marketing strategies, has transformed how brands connect with their audience. This marketing approach taps into the influence of social media stars, […]

Explore the top seven content management system (CMS) platforms of 2024 and their impact on content creation. Learn how they’re simplifying digital marketing and enhancing accessibility. 1. WordPress: The Content Creation Powerhouse WordPress is a market-leading open-source CMS platform. It lets people create blogs, websites, and mailing lists without coding expertise. For example, nDash has […]

Quality real estate content ranks your site better on search engines, translating to more visibility. If your posts entice readers, they will spend more time on your pages and likely become promising leads. Hiring freelance real estate writers allows you to generate great content and enjoy a quicker turnaround. Here’s what to consider when choosing […]

Learn how Generative AI is reshaping content creation and the many ways it can optimize your marketing strategies. Understanding the Rise of Generative AI in Content Creation Recent research highlights a significant increase in Generative AI (GenAI) use among marketers. And according to Salesforce, 51% of over 1,000 marketers surveyed have already used or experimented with generative […]

An Objectives and Key Results (OKR) strategy is essential for a successful content creation plan. This framework helps engage in-house staff and freelance writers, ultimately leading to content that drives results for your organization. A recent survey by Mooncamp and Scaleon showed that OKRs met or exceeded expectations 87% of the time while improving communication by 28%. […]

Elevate your content creation skills by mastering BLUF, a concise communication technique that ensures your message resonates instantly and effectively. What is BLUF in Content Creation? Think of a busy executive scrolling through a report. They need more time to sift through pages of data. They need the main point upfront. That’s BLUF in action: […]