Category: For Marketers

Layoffs suck. Obviously, for those directly impacted it’s an extremely challenging time. For the marketers who stay on with the company, it’s challenging, too. The pipeline target probably isn’t shrinking as much as the team is. You wake up the next morning with the same goals, fewer people, and a leadership team that still wants […]

In early October 2026, a developer posted on Reddit that he had used AI to rebuild seven of Adobe’s best-known apps and was giving them away for free. The apps are rough, and testers found plenty of gaps. But they’re a vivid example of what’s driving the SaaSpocalypse, the nickname for the early-2026 sell-off in […]

The fastest way to scale marketing capacity without adding headcount is to work with vetted freelancers through a marketplace, agency, staffing firm, or managed talent platform. The right choice depends on how much work you need to get done, how much time your team has to manage outside talent, and how much flexibility you need.  […]

Freelancers know what it’s like to reread their work and have it sound slightly off. Even when the ideas are there and the assignment’s requirements are met, something still doesn’t feel right. In those cases, even though it passes the “sniff” test, it feels too detached from how they normally write. As AI content creation […]

It’s stressful to let go of projects and trust someone else with them. I completely understand that part of a new engagement. A managed marketing engagement starts long before anyone receives an assignment. The question is, how do you scope that first engagement? I’ve outlined some questions below to help you figure that out. A […]

Before you outsource content marketing, decide whether you need freelance talent or someone to own production. Finding qualified freelancers solves the talent problem. But it doesn’t determine who manages what happens after the assignment begins. Some teams only need access to specialized expertise. Others need support managing the projects built around that expertise. Look at […]

It’s easy to lose time to briefs, deadlines, freelancer questions, revisions, and final sign-offs. A dedicated marketing project manager takes over those tasks after the direction is approved. We also refer to these individuals as account managers, particularly if there are already project managers on the company’s team that need support. You stay involved when […]

Marketing teams often compare staff augmentation vs managed services as two opposite choices. Staff augmentation gives you specialists to manage. Managed services also place project coordination and delivery with an outside partner. Use this guide to match each project with the right level of support. TL;DR: Staff Augmentation vs Managed Services Staff augmentation adds specialists […]

Last quarter, Search Engine Land reported that Google added an llms.txt check to Lighthouse’s experimental Agentic Browsing audits. The update brings llms.txt into your AI search readiness review, so it also needs the right framing. Google still says llms.txt isn’t required for AI Overviews, AI Mode, or Search visibility. The file belongs in the AI […]

Keep an elastic marketing model running by treating your first successful project as a template, not a one-off win. Before you launch the next assignment, review what made the first one run smoothly: save the brief details and source notes that answered questions, record which kinds of work played to the freelancer’s strengths, and name […]

An elastic marketing model can prove its value through a single successful project. But is that enough? The short answer is “no, not really.” What you really need to identify is whether your team can repeat the setup with less friction, clearer ownership, and stronger internal confidence. A repeat-readiness review helps your team figure out […]

Marketing demand projection helps your team plan the projects, timing, and support the year will require. That number only works as long as requests stay close to the plan. Once priorities change, your team needs more than a projection. You need a way to keep the number tied to current delivery demands. TL;DR: Why Does […]