When a business receives unexpectedly negative reviews, it can be a sting. The natural response is to defend your position, but this could be a misstep when it comes to maintaining your brand reputation. Consulting online review statistics reveals that 75% of customers trust online reviews, which significantly impacts how customers form their views about the brand. The […]

It’s not uncommon for content marketers to use a single strategy template regardless of business goals. You know the one, it’s likely sitting in your Google Drive folder right now. Templates are key for keeping you and your team organized. The most effective content strategy templates are dynamic and reflect different stages of the funnel. […]

Every brand has captivating stories. Yet, those powerful stories are often trapped in Slack threads, call transcripts, or forgotten decks. With the right system, brand storytelling becomes second nature, and your writers can craft unforgettable narratives. Why Great Brand Storytelling Gets Lost Before It Reaches Your Audience Some of the best brand narratives happen informally through […]

AI writing tools help streamline your workflow, but faster drafts shouldn’t mean lower value. The question is how you use the time they free up. How do you use that extra time? The Temptation: Faster Drafts with AI Writing Tools, Same Rate Picture this: A freelance writer used to spend four hours drafting a blog post. […]

Regardless of our industry or niche, we’ve all seen the cookie-cutter content that’s flooded the internet. First came the generic bloggers and SEOs, all echoing the same top-ranked Google articles. Their only trick was adding a bit more in hopes of outranking them. And now we’ve got AI doing the same thing, but on a […]

If you’re comparing nDash vs. Contently to find the right content marketing platform, it’s the subtle differences that matter most. Contently and nDash have been leading content marketing platforms for nearly a decade. Both offer enterprise-level client solutions, while nDash prioritizes transparency and direct relationships between brands and freelancers. First, their similarities: End-to-end support for […]

Today, we’re unpacking the impact of bot and click farms on lead quality with advertising experts and content marketing managers. But first, have you ever heard of the “dead internet theory?” It’s the belief that today’s internet primarily consists of bots and AI. Users, posts, and traffic – all fake. Seriously, it’s a thing. Yet, […]

The truth is, not all clicks are created equal. Marketing in the modern day means looking beyond the binary of click-through rates and impressions. These stats will tell you that users are seeing and clicking – but it doesn’t tell you more than that. It doesn’t tell you what happens after. To truly understand performance, […]

Creating a WordPress website sounds easy—until you actually start. Choosing the right theme, customizing layouts, ensuring mobile responsiveness, optimizing for SEO, and maintaining performance quickly turn into a time-consuming, technical nightmare for many users. In fact, a survey found that 27% of small business owners don’t have a website because they feel it’s too complicated or […]

Maintaining a strong content strategy is key to engaging audiences and staying relevant in a competitive market. Personal branding and trendspotting were once the foundation of many successful content marketing campaigns. However, audiences now seek deeper connections with the content they consume and the brands behind it. Purpose-driven content plays a crucial role in this […]