You already know the gig economy is booming. That’s why you’re confident you can hire freelance writers to outsource your content needs. But you’ve heard the horror stories. The times people dove into the depths of freelance writer marketplaces only to find low quality work...
Content goals will vary from team to team. But in the end, we’re all playing the same game for attention. Can you gain it? Can you retain it? That’s why we spend all this time writing new content, refreshing old content, and building audiences on...
Marketing has become a constant battle to figure out how to come up with content ideas. Even if you’ve mastered the art of repurposing and moved away from the “content for content’s sake” hamster wheel, there’s always demand for fresh new ideas. But it’s not...
Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. If you’re someone who loves change and you’re always willing to learn, that’s a blessing. But it’s a curse because you’re often...
“Finding a quality freelance writer is like spotting a needle in a haystack. We’ve found them, but it’s tough.” This seems to the most common experience for anyone trying to figure out how to find freelance writers. And it has to be a frustrating one...
Whether you’re looking for your first paid assignment or you’ve done hundreds before, you absolutely must have a freelance writer website for all potential clients to visit. It could be a jazzed-up version of your LinkedIn profile. It could be a website page on Wix...
The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. And more importantly, we’ll call out the key characteristics that help these...
While marketers are turning their attention to visual content, let's not forget that written content is still an important component of any effective content marketing strategy. Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for...
Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on...
You found a freelance writer that you’re excited to begin working with—this is amazing! However, it’s important to not just jump in the deep end with a flood of assignments. Over the past 5 years, I’ve worked side-by-side with brands to help them build their...
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