Proofreading vs. copy editing vs. substantive content editing. These probably aren’t the tasks you expected to focus on when you started down the marketing career path. So many content marketers enter the field with a writing background. We’re content creators who gain a passion for...
Gated content has come under fire in recent years. What was once a near-universal play for lead generation has become a hotly contested debate. Which side of the argument do you lean toward? Do you gate your content or give it all away for free?...
How much should I pay a freelance writer? It’s a simple enough question. If only it were so easy to answer. This is a point of stress for both the brand and freelancer side of any writing project. Freelance writers wonder how much they can...
There’s a subtle art to hiring freelance writers. Striking the perfect balance between your budget and quality writing that drives business goals isn’t easy. But let’s imagine that you’ve done all the hard work already. You’ve identified some writers with the experience and expertise you’re...
It’s happened to all of us. You’re scrolling through your Twitter feed and come across a catchy headline. It’s timely, relevant, and seems like it will bring you to an article that offers some value. But instead all you get is badly written content. Luckily,...
The returns on a content development process usually goes one of two ways. You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. Or, you can see incremental successes that...
Everyone and their boss is talking about content marketing and how “content is king.” But how do you produce great content on a reasonable timeline when you’re a one-person team … or maybe you don’t have a marketing team at all? Here are some easy...
What's it take to become a six-figure freelance writer? Great writing skills of course, but also organization. If you're working with multiple clients and have numerous projects in the works at all times, it's critical that things don't fall through the cracks. But what's the...
You’re a creative type with a flair for the written word. You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. You want to build an authentic brand and you don’t shy away from...
Content and SEO go hand-in-hand — you're not likely to find success in one without the other. SEO not only streamlines the content creation process, it also ensures your content reaches the right people in the SERPs. For many brands, the competitive landscape in organic...
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