In 2025, true brand resonance will require powerful storytelling. Storytelling in content marketing is the key to forging deeper connections and transforming data into narratives that engage, inform, and inspire action. In fact, marketers often hear messaging about storytelling. It’s almost become a buzzword, much like “value” and “scalable” have become in recent years. However, […]

A recent legal squabble between WordPress and WP Engine has impacted WP Engine customers. As a result, they are unable to update plugins and themes, leading to security concerns. This dispute has sparked conversations about businesses moving away from WordPress. The question is: are people actually leaving WordPress? If so, where are they going? This […]

Creating impactful thought leadership content requires more than technical expertise—it demands trust, collaboration, and an authentic storytelling approach. An over 150-year-old global services organization faced challenges producing content that balanced technical accuracy with engaging narratives. Seeking a more effective solution, they turned to nDash, a platform that connects businesses with expert writers who prioritize listening […]

Think about your SaaS company’s content calendar right now. Are you publishing blog posts hoping they’ll stick? Creating social updates that disappear into the void? Let’s align your content with actual business growth in 2025. I’ve analyzed the content strategies of 50 high-performing SaaS companies. The metrics tell an interesting story: Businesses that plan their […]

James Kelly is the senior content writer and marketer at Boundless, a company specializing in global employment solutions. In his role, he creates engaging content and resources to assist businesses in navigating the complexities of international employment. With over five years of experience in B2B content marketing across sectors such as SaaS, technology, and finance, James […]

Effective budgeting for content marketing is crucial for maximizing ROI. This guide explores cost structures, hidden expenses, and strategies for aligning spending with long-term success. The Importance of Budgeting in Content Marketing A well-planned budget serves as the backbone of a successful content marketing strategy. Without a clear financial plan, brands risk overspending, underutilizing resources, […]

Microsoft might have abandoned Skype, but here at nDash, we’ll never — never! — stop adding features and enhancements to our content creation platform. Here’s what we launched this past month. Change ownership of assignment The typical content workflow usually involves several people (but hopefully not too many). Now, instead of having just one owner […]

Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]

User-generated content (UGC) is reshaping how brands build trust, engage audiences, and enhance their digital presence. Check out or latest marketer interview to learn more! Background: The Highlights At the forefront of this movement is Natalia Lavrenenko, UGC Manager and Marketing Manager at Rathly. With a background spanning makeup artistry to marketing at Amazon, Natalia […]

Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]