The Trust Dilemma: Marketing AI-Driven Products to Win Consumer Confidence
September 3, 2024
Like it or not, AI is everywhere. But with widespread consumer skepticism, marketing AI-driven products must balance innovation and trust—a tightrope many are struggling to walk. Consumer Distrust in AI-Driven Products From toothbrushes to saltshakers, it seems like no product is too basic to escape the recent AI craze. With 63% of businesses planning to […]
Boost Content Marketing Efforts: The Strategic Value of Industry Awards
August 27, 2024
There’s nothing quite like the thrill of winning an award. But these days, awards provide much more than an ego boost. The most valuable content marketing awards can also enhance your brand’s credibility and improve search engine rankings. They can even boost team morale! That said, not all awards carry the same weight. So today, […]
Ethical Content Marketing: Balancing Engagement with Honesty in the Clickbait Era
August 20, 2024
There’s a ton of AI content floating around the internet. It’s creating a problem for content marketing managers across the board. The biggest challenge? Creating engaging content that captures their audience’s attention. This challenge often necessitates a delicate balance between generating interest and maintaining factual integrity. However, as the pressure to stand out increases, so […]
Are LinkedIn Job Posts Real?
August 13, 2024
LinkedIn job posts can include genuine opportunities and fake listings. Resume Builder surveyed 1,641 hiring managers earlier this year. Of them, 40% indicated they posted a fake job listing within the past year. What’s even more troubling is that their findings state that seven out of ten hiring managers believe it’s morally acceptable to post fake […]
Anna Burgess Yang Takes Us Inside the Mind of a Marketer
August 8, 2024
We’re back with another marketer interview as part of our “Inside the Mind of a Marketer” series. This time, nDash’s Managing Editor, Jenn Greenleaf, talks to Anna Burgess Yang about her background, experiences, and strategies as a FinTech content marketer and freelance writer. Background: The Highlights In 2021, Anna left her corporate executive position in a […]
Search Engines vs. Content Creation: Where Does ChatGPT Pose the Biggest Challenge?
August 7, 2024
With the rise of AI, particularly ChatGPT, many are questioning whether it poses a greater threat to search engines or content creation. AI in Search Engines and Content Creation AI’s integration into search engines and content creation tools has significantly reshaped these fields. By examining how AI enhances search accuracy and boosts content productivity, we […]
AI Trends from 2022 to 2024: What Content Marketing Managers Need to Know
July 30, 2024
From Fall 2022 to Spring 2024, AI has rapidly transformed various sectors. This blog highlights key AI trends in adoption, usage, and attitudes, offering valuable insights for content marketing managers. The data outlined in this post is gleaned from reports by McKinsey & Company and Wynter: The state of AI in 2022—and a half decade […]
Christine Cignoli Takes Us Inside the Mind of a Marketer
July 25, 2024
We’re back with another marketer interview as part of our “Inside the Mind of a Marketer” series. This time, we’re talking to Christine Cignoli, a Fractional Content Marketer. She’s discussing her background as a marketer and about all things content marketing. nDash’s Interview with Christine Matt: I have a whole bunch of questions I could […]
Optimizing Your Website for SEO and AI with AI-Friendly Schema: A Guide for Digital Marketers
July 23, 2024
Did you know websites with a little extra code (schema markup) can jump four spots higher in search results on average? Leveraging AI-friendly schema can give you a significant edge in digital marketing. This guide explores how to use schema, with nDash.com as a practical example, to boost your website’s performance. Understanding AI-Friendly Schema Markup […]
Content Marketing Strategies: Prioritizing Quality Over Quantity in the AI Age
July 16, 2024
The rise of AI is shaking up content marketing, forcing a rethink of traditional strategies. This blog looks at the key trends AI is driving, exploring its impact on SEO, content quality, and audience engagement. We’ll also analyze how to leverage AI to enhance content marketing strategies. While AI brings its own set of advantages, […]