Category: For Agencies

I still remember landing my first GovCon client. Writing for them was like stepping into a foreign country. Everyone (and I mean EVERYONE) speaks in acronyms. There are all these nuanced procurement rules, and your target audience isn’t straightforward like “small business owner.” It’s an entirely different culture compared to B2B. Nevertheless, government contracting content […]

LLM optimization matters because AI tools like ChatGPT and Google’s AI Overviews now answer questions directly, eliminating the need for clicks. Nearly 60% of Google searches end without a click, a figure that has climbed from about 54% in 2017 to over 62% in 2021. As a result, only about 360 of every 1,000 searches send […]

It’s no secret that many brands are hitting a wall with Contently. Launched in 2011, the freelance content platform was revolutionary for the time. Now, a decade and a half later, it struggles against poor user reviews, functionality issues, and losing top talent to other, more flexible platforms. The result? Brands are thinking more and […]

Scaled content is under scrutiny in Google’s latest updates. This post breaks down what scaled content means today, how Google is evaluating it, and what content teams need to do now. What is Scaled Content and What’s the Problem? As SEO priorities shift again in 2025, “scaled content” is resurfacing as a critical issue for […]

Content fuels B2B marketing success, but producing it consistently isn’t easy. We learn from the Content Marketing Institute that 57% of B2B marketers say creating the right content is their biggest challenge. This post breaks down the root causes of stalled content creation workflows and offers tactical, scalable solutions designed for experienced teams. Identifying Roadblocks […]

Not every content marketing team needs the full suite or the cost of what Contently offers. If your focus is on freelance talent, scheduling, or distribution, you have options. Several Contently alternatives provide greater flexibility and stronger ROI. Why Look Beyond Contently? Contently is well-known for offering an all-in-one platform combining enterprise-grade content strategy, access […]

When a business receives unexpectedly negative reviews, it can be a sting. The natural response is to defend your position, but this could be a misstep when it comes to maintaining your brand reputation. Consulting online review statistics reveals that 75% of customers trust online reviews, which significantly impacts how customers form their views about the brand. The […]

If you’re comparing nDash vs. Contently to find the right content marketing platform, it’s the subtle differences that matter most. Contently and nDash have been leading content marketing platforms for nearly a decade. Both offer enterprise-level client solutions, while nDash prioritizes transparency and direct relationships between brands and freelancers. First, their similarities: End-to-end support for […]

LinkedIn job posts can include genuine opportunities and fake listings. Resume Builder surveyed 1,641 hiring managers earlier this year. Of them, 40% indicated they posted a fake job listing within the past year. What’s even more troubling is that their findings state that seven out of ten hiring managers believe it’s morally acceptable to post fake […]

Content marketing conferences offer a wealth of knowledge and the latest trends, giving you a chance to stay ahead of the curve. Attending these events can also open doors to valuable connections within the industry. This guide provides a curated list of key content marketing conferences in 2024. Because we’re already in the month of […]