Category: For Agencies

The average visitor to your web page only reads 20% of the copy. In a 1000-word piece, Jo Average is going to scan the text and actually pay attention to around 200 of them. Do you know how to ensure that visitors get all the information they need? Or to pull the reader into your […]

It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]

For B2B technology firms, application vendors, and hardware manufacturers, publishing thought leadership content is vital. Data has been declared the world’s most valuable resource — even more precious than oil. In order to convince decision-makers and influencers that your company can be trusted to manage their most valuable asset, it needs to be crystal clear […]

This post, Content Creation Helps Prospective Audiences Choose You, was written by nDash CEO Mike Brown and was originally published on the Clutch.co blog. Business is largely defined by competition. You compete on features and price. And you compete for territories and market share. You also compete for customers. Before that can happen, however, you […]

Take a moment today and leave the office. Go sit on a park bench or in the middle of the mall, and just take a look around you. Notice how many people are glued to their mobiles? On second thought, you could probably even just look around your office for this exercise. What does this […]

Have you ever noticed the hidden visuals inside some of the world’s most preeminent logos? Once you see them, they can never be unseen. You’ll notice them every time you look at the logo. In a sense, the same is true for your brand and its content creation process. Once you’ve immersed yourself in the […]

Market research is often thought of as a way to collect data to improve internal processes. Organizations typically use market research to answer the following questions: “How do our customers rate our customer service?” “Why do our customers choose our product or service?” “How likely are our customers to recommend our company?” This type of […]

Think of all the professions that require anonymity. The list is pretty short: CIA agent, the Phantom Chef, and…um…escorts, I suppose. That’s basically it. For all other professions, especially if you’re a freelance writer, anonymity just gets in the way. In my brief career, I’ve yet to hear someone utter the phrase, “I really just […]

I want you to stop what you’re doing right now and think about your favorite restaurant. I know you’re wondering what this has to do with a content creation agency and SLA. I’ll get to that in a moment. Now, the restaurant — The one where the ambiance fits your personality like a glove. It’s […]

This guest post, Blogging Tactics for Why your Blog Needs More Than One Writer, is from Matt Volpi. Matt is a writer, marketing consultant, and member of the nDash Content Community. You wouldn’t expect The New York Times or The Huffington Post to only feature articles from one writer, would you? Publications like these clearly […]