Category: For Agencies

“I can’t afford content right now.” We hear this a lot. We understand. When you start to look at the costs of content creation on a regular basis, the numbers can seem a bit daunting. It isn’t cheap. At the same time, the ROI of content marketing is substantial, which I’m about to show you […]

If you were asked to describe a content writer or content creation marketer in a word, you might use words like creative, imaginative, or artistic. Words to describe a market researcher, however, may look rational, factual, or logical. Although seemingly opposite, the blend of research-driven content has proven to pay continual beneficial dividends for businesses. […]

Let’s talk about money. Specifically, the money you’re spending on content marketing. Are you paying too much for content creation? Too little? Are you not paying anything at all? Maybe you’re just getting started or have been producing content regularly for years. Regardless, at some point, you have asked (or are still asking), “Exactly what […]

Painters have paint. Sculptors have clay. Writers just have ideas. But what does that have to do with personas and keyword research if you want to generate blog ideas? For content marketers or anyone creating written content, having the tools ahead of time is key to creating something worth reading. In our post on the […]

In the upper echelons of competition, those that experience sustained success are often those that are keenly aware of the strategies and tactics of their opponents.  Before a professional or high-level amateur sports team takes the field, the ice, or the court to take on their opponent, advanced scouting staff have already researched and reviewed […]

This guest post, How Freelancers Can Help Your Agency Scale Up, by Patti Podnar. She’s a writer, content strategist, and member of the nDash Content Community. If Aesop were writing his fables today, the one about the tortoise and the hare would have been laughed out of the town square. In today’s business climate, “slow […]

This guest post, “7 Things Your Freelance Writer Wishes You Knew,” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. In the reality show Married at First Sight, couples meet at the altar – really meet, for the first time ever. It’s a world where “I do’s” come before […]

Training a new employee is typically a fairly in-depth process. The idea is to minimize the time it takes to train while still providing adequate information for the new employee to hit the ground running and be effective as soon as possible. The same is true (maybe even more so) for content and freelance writer. […]

Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]

“You can talk the talk, but can you walk the walk?” That’s a question many freelance writers ask themselves. A challenge made by many movie-tough guys and many a job interviewer. While the former group usually finds out in some epic fight, competition, or dance-off, the job interviewer is left with only one way to […]