Category: For Marketers

Everyone and their boss is talking about content marketing and how “content is king.” But how do you produce great content on a reasonable timeline when you’re a one-person team … or maybe you don’t have a marketing team at all? Here are some easy hacks for scaling your content marketing with a limited team […]

Content and SEO go hand-in-hand — you’re not likely to find success in one without the other. SEO not only streamlines the content creation process but also ensures your content reaches the right people in the SERPs. For many brands, the competitive landscape in organic search is intimidating. This is especially true if your competitors […]

Google has built its brand and reputation by providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. One of the best SEO practices is to take a similar approach to Google: Make it your […]

This post, 4 Secrets: Knock-Out Content from Freelancers, was written by nDash community member Jaime Saine. Hiring a freelancer content marketer or writer can sound like a brilliant and terrifying idea all at once. It can help you ramp up your content production without the expense of an in-house marketing team, but it can also […]

Managing a content pipeline is a surprisingly involved task. This applies whether you’re running a relatively small blog or a website for a huge enterprise. That’s where kanban tools come into play. First and foremost, you have to ensure that you publish content in a timely way. This means having relevant content ready for special […]

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?”  Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. My first thought was that I couldn’t even remember the last […]

No two inbound marketing agencies are created equal. However, HubSpot partner agencies share a common mission. And that’s to generate more leads, increase revenue, and maximize ROI for their clients. And the core of that mission has always been the inbound methodology. So much has changed since HubSpot defined inbound marketing in 2006, though. What […]

Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. You might hear a unique value proposition called a unique selling proposition. A value proposition is a clear statement about how your company is different from competitors. […]

Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You’ve got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you’ll have built a writing team that can scale with your business. If not, you’ll have churned through dozens of […]

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained a HubSpot content marketing certification, which not only increased my skill set but also improved my credibility as a […]