Author: Jenn Greenleaf

Each year, we bring a lineup of the best content marketing events. This year doesn’t disappoint as there’s a mix of in-person, hybrid, and virtual content creation and marketing events. Top Content Marketing Events for 2023 In-Person Content Marketing Events LeadsCon 2023 When: March 13 – 15 Where: MGM Grand, Las Vegas, NV Host: Access […]

Using AI in Copywriting We’ve been reading a lot about using AI for copywriting on social media and blogs. The debate continues to ensue – is it possible to do this? And, if so, how? After conducting independent experiments, our findings show that AI writing tools are good for some things during the “prep work” […]

nDash’s Managing Editor, Jenn Greenleaf, talks to Kara Detwiller about her transition to becoming a full-time freelance writer and much more! Background: The Highlights Originally from Des Moines, Iowa, Kara now calls a small town in Saskatchewan home. You can see her passion for authentic connections in her tweets – Kara Detwiller (@karadetwiller) / Twitter. One of […]

nDash’s Managing Editor, Jenn Greenleaf, talks to one of the newest community members, Sophie Bebeau, about her journey as a freelance writer. Background: The Highlights On her LinkedIn profile, Sophie describes herself as a “Broadly creative, multi-disciplinary writer and designer with digital and print design experience as well as commercial and creative writing experience.” For over […]

nDash’s Managing Editor, Jenn Greenleaf, talks all things content with founder and climate economy evangelist Laura Fitton. Background: The Highlights As one of the first to discover Twitter’s value for marketers and agencies, Laura Fitton founded a consultancy firm, Pistachio, in 2008 and a Twitter app store, oneforty.com, in 2009. During that same timeframe, the […]

How large organizations can streamline production and billing while scaling content volume. Step Up Your Team’s Content Management A content manager’s responsibilities include working closely with content marketers, freelancers, subject matter experts, and leadership teams. The goal is to implement and improve content strategies and plan editorial calendars. That goes beyond simply brainstorming blog topics […]

nDash talks to Jessie Coan about normalizing the freelance interim CMO Jessie Coan, VP of Corporate Marketing, explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Because these individuals are there […]

Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches are wrong – but ignoring one content type in favor […]

The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create. There are two things you must understand before diving into […]

With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 […]