Author: Jenn Greenleaf

As of 2019, nearly 60 million people in the United States worked as freelancers. Freelancers love this work because they don’t have to worry about daily commutes and can work from any location. Working as a freelancer is challenging for some because they must wear many hats besides producing quality content. Some of those hats […]

A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]

It isn’t uncommon for marketers to believe a content calendar and an editorial calendar are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between a Content Calendar and Editorial Calendar The best way to define the difference between the two is to remember that your editorial calendar is part […]