More often than not, marketers run out of ideas – even when they have a solid content marketing strategy in place. You’ve crossed all your t’s, dotted all your i’s, and conducted keyword research. So, why are you feeling burned out from turning this research...
With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022....
COVID has changed the landscape for many industries—the freelance writing industry is no exception. While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance...
Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. During 2020, freelance work contributed $1.2 trillion to...
The freelance writing industry is highly competitive, and, for that reason, you must constantly find ways to increase your visibility. Even though we’re discussing what you can put in your freelance writing portfolio, remember it’s never 100% complete. It’s a living resource you must continuously...
Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. That report...
With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate...
With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of...
Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your...
Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation...
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