We live in an age where content is king – text, images, videos, or anything else that gets your target audience’s attention. If you don’t feature the content your audience loves engaging with; you could lose them. It’s possible to stay ahead of the design...
Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Companies use it to monitor mentions of their business online, including what target audiences say about products, services, competitors, and more. But...
There’s no guarantee where your content will show up in a search or how many people will see it – that doesn’t mean it’s impossible to get out from underneath the clutter. People want answers – and, when searching, it’s helpful if they can see...
You’ve created a comprehensive social media content strategy and a posting schedule and identified what content your audience likes (and doesn’t like). You’re following the recommendations for how often and the best times to post on each platform. Despite these efforts, you might not see...
Consumers demand the highest quality customer experiences (CX), and companies failing to respond stand to lose revenue. Reviews give consumers a quick and easy way to share their thoughts (and read the thoughts of others) regarding a specific product or service offering. Shoppers depend on...
Planning and organization play a pivotal role in your content creation plans – they can make or break your content marketing goals. If you don’t have the correct planning and organizational tools in place, there’s no way to tell whether your team is on track...
While the Fyre Festival isn’t what we could call a marketing success, it didn’t necessarily kill the online influencer. The event did cause some consumers to distrust or shy away from looking at influencers when making purchasing decisions, but that didn’t last long. This guide...
Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. With that comes figuring out how much to pay and setting writing rates. We’re all tempted to save money and cut costs when possible. But is it...
You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top of funnel demand generation pieces of content. That’s an excellent start but, it’s just that, a...
It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But, how do you know if the content...
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