Author: Jenn Greenleaf

If scaling content production feels like an uphill battle, you’re not alone. Many marketers struggle with balancing efficiency and quality as their content needs grow. This guide provides actionable insights to help you overcome the most common obstacles and scale your efforts successfully. The Common Roadblocks in Scaling Content Production Successfully scaling content requires addressing […]

Scaling content strategies is critical for meeting growing demands without sacrificing quality. Learn how to leverage workflows, automation, and best practices to future-proof your efforts. Why Scaling Content is a Priority for 2025 In 2025, the demand for high-quality, high-volume content will continue to grow as businesses compete in increasingly crowded markets. To stay ahead, […]

In 2024, marketers navigated a year fraught with complex challenges that disrupted the way teams work and innovate. Burnout became a pervasive issue, fueled by the relentless demands of digital marketing, from staying ahead of algorithm changes to juggling tight deadlines. The rapid rise of AI tools added another layer of pressure, forcing professionals to […]

Thriving in today’s job market requires understanding salary trends, identifying in-demand roles, and assessing the impact of flexibility on hiring decisions. Are you considering a $200K leadership role in tech or a remote healthcare content marketing job? Understanding the job market can make all the difference in your career or hiring strategy. This blog highlights […]

For content marketing managers, every second counts. With growing demands for high-quality content at scale, relying solely on manual processes is no longer sustainable. Technology and automation are elevating content production, enabling faster workflows, smarter decision-making, and greater ROI. This guide explains how to harness these tools to streamline production, meet deadlines, and remain competitive. […]

The past year taught us a lot about content creation and strategy. Here’s what worked, what we need to revisit, and how to win big in 2025. 📊 Uncovering Trends: What Our Data Revealed Our latest content performance analysis has uncovered valuable insights into traffic, engagement, and the types of content that resonate most with […]

As companies expand their thought leadership, they face a pivotal question: Can freelancers authentically capture a brand’s voice, even when the topic isn’t strictly about the company? Semrush reports that 69% of small business owners and marketers create their own content, while 17% employ in-house writers and 14% collaborate with freelancers. With the right approach, content […]

The modern sales professional faces a dual challenge: maintaining authenticity while leveraging cutting-edge technology to meet client needs. How can content creation help bridge the gap between these priorities? For Mark Owens, a Strategic Account Manager, the answer lies in mastering the human element. This involves building trust, fostering authentic relationships, and adapting to new technologies. […]

For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]

SearchGPT combines real-time search with conversational AI. This integration offers a unique solution to the limitations of traditional search engines. With SearchGPT, users gain access to accurate, up-to-date information whenever they need it. What is SearchGPT? SearchGPT is a new feature in ChatGPT designed to bridge the gap between static AI responses and the real-time […]