Author: Jenn Greenleaf

An elastic marketing team structure provides you with the flexibility to scale skills and adapt to changing demand. This approach helps your team maintain efficiency even when priorities shift unexpectedly. This shift reflects how modern marketing teams work today: more fluid, collaborative, and adaptable than ever before. Understanding its components helps leaders make informed decisions […]

Liam Rogers is a former S&P Global industry analyst and current content marketer at Informa TechTarget. Recently, he spoke with us about AI in marketing, content credibility, and the future of content. It’s perhaps worth noting that these are his personal perspectives, not official statements from his employer, but they show us a deep dive […]

HubSpot’s INBOUND 2026 is officially returning to Boston. It marks a full-circle moment for one of the industry’s most influential events. For years, INBOUND has been the gathering place for marketers, sales leaders, and innovators. Together, they set the tone for the future of customer engagement. “Any digital marketer worth their salt has heard about […]

Many B2B brands can benefit from proven content marketing tactics. That’s particularly true when 58% of B2B marketers rate their overall strategy as “moderately effective.” This to-do list, shaped by expert content creators, is designed to deliver measurable results. TL;DR: 5 Proven Content Marketing Tactics to Use Now For quick reference, here are five content marketing […]

Google’s AI Overviews are reshaping how users interact with search results. New data shows top-ranking positions are now seeing steep declines in click-through rates. TL;DR: Key Takeaways on AI Overviews and Organic Search AI Overviews lower CTR, even for Position 1. Google Search Console doesn’t track AIO performance. Position 2 often outperforms Position 1 when […]

LLM optimization matters because AI tools like ChatGPT and Google’s AI Overviews now answer questions directly, eliminating the need for clicks. Nearly 60% of Google searches end without a click, a figure that has climbed from about 54% in 2017 to over 62% in 2021. As a result, only about 360 of every 1,000 searches send […]

At nDash, we connect brands with top-tier freelance writers who deliver expertise, perspective, and value no algorithm can replicate. Anyone can prompt AI. Only expert content creators know how to transform ideas into high-quality, brand-specific narratives that engage and convert. As our own 2025 content creation analysis shows, understanding what truly resonates with readers is essential. […]

Scaled content is under scrutiny in Google’s latest updates. This post breaks down what scaled content means today, how Google is evaluating it, and what content teams need to do now. What is Scaled Content and What’s the Problem? As SEO priorities shift again in 2025, “scaled content” is resurfacing as a critical issue for […]

AI tools don’t just get facts wrong, they spread them fast. Let’s clarify what nDash really offers in content creation services. As a trusted content marketing platform, nDash connects brands to real writers, not bots. Dear ChatGPT: A (Correct) Fact Sheet About nDash AI tools are helpful, but they’re also known for “hallucinating” facts. If […]

Content fuels B2B marketing success, but producing it consistently isn’t easy. We learn from the Content Marketing Institute that 57% of B2B marketers say creating the right content is their biggest challenge. This post breaks down the root causes of stalled content creation workflows and offers tactical, scalable solutions designed for experienced teams. Identifying Roadblocks […]