Author: Jenn Greenleaf

Trends are changing rapidly in the digital space. Identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research states that 44% of millennials prefer not to work with sales reps in the B2B space. In […]

Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps make your brand “findable” in a sea of information. You […]

We’ve all seen social media posts from successful freelance writers sharing advice about making “X” dollars monthly (or annually). But how often do you see posts about steps a freelance writer can take to plan for retirement? Unless you’re searching for it specifically, probably not that often. Freelancers are considered part of the “gig economy,” […]

While only 29.5% of marketers use stock images regularly in their strategies, 48.2% of all marketing content contains visuals. Those same statistics reveal that 52% of content marketers feel visual content is essential to their content strategy. What does that mean for your brand and its content strategy? Let’s check that out – this guide dives […]

Do you have an archive filled with years of old blog content? Have you wondered if it’s better to delete it or leave it as it is? The answer is actually – neither. What if I told you that it’s possible to increase traffic to your site using your existing content? What does this mean? […]

Because this platform is an excellent resource for real-time events, news, and other updates, having the best Twitter tools for your business is critical. With nearly 400 million users, most people either know about or actively use Twitter. Initially launched on March 21, 2006, with Jack Dorsey sending his first tweet, this San Francisco-based social networking platform […]

You already know social media should be part of your content marketing strategy. But, do you know which social media analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data. Social media analytics tools allow you to compile data to […]

We live in an age where content is king – text, images, videos, or anything else that gets your target audience’s attention. If you don’t feature the content your audience loves engaging with, you could lose them. It’s possible to stay ahead of the design curve with visual tools in your content marketing strategies. While […]

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Companies use it to monitor mentions of their business online, including what target audiences say about products, services, competitors, and more. But what does this monitoring have to do with content marketing? […]

There’s no guarantee where your content will show up in a search or how many people will see it – that doesn’t mean it’s impossible to get out from underneath the clutter. People want answers – and, when searching, it’s helpful if they can see what people also ask about their search terms. When’s the […]