Category: For Marketers

Customers are tired of selling and want to read content that solves their problems. They want more from your business before they purchase from you. It’s why so many customers (57%) complete their own due diligence about your company before they ever even speak to a salesperson, according to CEB Global. So, how do you […]

Language itself is a series of expressions. Content is your brand’s information mouthpiece. It is, in itself, a series of brand expressions.  That makes content the language of brands. The creative process in content ideation goes back to language’s roots. This is why the specific formula will suffice. There is no fixed path for our […]

If you are using HubSpot to manage your inbound marketing, content creation is probably a high priority for you. Right out of the box, HubSpot provides a lot of great features for content marketing. In fact, HubSpot recently launched its Content Strategy Tool, which offers a great way to organize content ideas and optimize your […]

You put in the work to create great content; the next question is – where to post it? For most businesses, a company blog, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog […]

Personalizing B2B marketing strategies is a pain point in every industry. 83% of marketers struggle with effective content personalization due to their inability to forecast and adapt to the varying sales journeys controlled only by their customers. The difficulty increases when brands attempt to personalize their campaigns across multiple marketing channels with an expectation of […]

Have you ever copied a page URL to share on social media or via a blog and realized that it’s three lines long and completely unwieldy? If you’ve been there, then you know why shortening a link can be so valuable. But that’s only scratching the surface. That’s where implementing URL shorteners come into play. […]

Public relations (PR) professionals are heroes in their own right. They work from the obscurity of inbox bombardment. And they handle many awkward situations with sometimes hostile clients. They work out hostilities with terminated employees. There is a vacuum they operate from that makes the job sometimes abysmal, even lonely. Community support is everything in […]

Writing is just 20% of the story in content creation. To get the most out of it, your content needs to be discovered by your target audience and drive high-quality traffic to your website. That’s what publishing on platforms such as Quora, Medium, and LinkedIn Pulse can do for you. When you publish on these […]

Unless you’ve been living under a rock, which we really can’t blame you for that, you’ve heard all about content marketing by now. In fact, you’ve probably been inundated with content marketing talk over and over again. In the B2C and B2B space, content marketing is one of the most talked about topics around. Marketers […]

Every piece of content has a voice. When we talk about voice and brand identity, we’re talking about the tone and style of your written, spoken, and visual content. For example, this article is informal, friendly, inviting, and helpful. Articles written on Forbes are generally formal, informative, and engaging. Buffalo Wild Wings is irreverent, while […]