How to Scale Your Company and Save Money by Outsourcing Content Creation
For the last five years, every big brand, SMB and everyone else in-between has got their fingers into the digital marketing pie. From social media influencers to entrepreneurs with startup agencies, there’s a content creator and copywriter around every corner and you’re never too far from an SEO expert.
With that notion in mind, there are very few agencies and brands that are doing it right, and by that I mean, maximizing their reach, influence and content to attain the desired conversion to max out that bottom line.
According to the B2B Content Marketing 2019 report by Content Marketing Institute, 67 percent of B2B marketers are committed to content marketing. However, only 39 percent of those organizations have an outlined content marketing strategy to steer them in the right direction. Furthermore, only 49 percent of all organizations measure their content marketing ROI.
The lack of strategy can have a detrimental effect on companies that are trying to achieve the desired result from a marketing effort. Resulting in content creation without any real intention behind it and how it will help them to achieve their marketing goals.
Cutting Costs and Maximizing Profits
In order for organizations to save money and take advantage of a whole host of benefits, companies are now looking to outsource their content creation and digital marketing. According to Content Marketing Institute, 21 percent of all respondents stated they intended to increase their spend on content marketing outsourcing.
Outsourced workers and freelancers often get a bad rap but for digital agencies and companies, outsourcing content creation may be the way forward, as it can provide access to skilled freelancers from around the world.
Gary Simpson, Managing Partner of My SEO Sucks works on a volume basis, producing evergreen content that’s optimized for search and backed by keyword data.
Gary currently has around 65 percent of his staff employed in-house, whereas the other 35 percent are freelancers from around the world. Gary says that most strategy and client-facing projects are handled in-house by their team. Whereas tasks that require a certain skill set, knowledge of a topic or are repetitive such as graphic design at scale, bulk content, lead generation, and PPC are outsourced.
Why Outsource Content to Freelancers
Outsourcing content creation to freelancers has given Gary the ability to double his revenue this year. He says that employing freelancers has given My SEO Sucks the ability to lower their expenditure, maximize their profits and become a more agile organization with higher levels of flexibility.
Gary says the company’s main reason for outsourcing content is “For better scalability. We can scale up a campaign very quickly or hit a deadline with ease. If you only have a handful of in-house team members, you get to capacity very quick.”
Taking the burden away from in-house team members and creating content at scale is an important part of achieving your marketing goals. Whether you’re trying to attract new visitors or pump out valuable content to retain existing customers, freelancers can allow your company to adapt and save money by paying for hours worked or deliverables, as opposed to full salaries.
An important factor of outsourcing to freelancers is the flexibility that they provide. Your company or agency may not always need a copywriter or graphic designer and hiring a freelancer gives that flexibility of only hiring a freelancer as and when you need one.
Can You Trust a Freelancer
Running a company is no joke and employing people that you can trust is crucial to the company’s success. As a c-suite exec or manager, you want to know that your company is firing on all cylinders, at all times.
When outsourcing content creation to remote workers around the world, you may be worried that you’ll have to direct them frequently or they may not produce the deliverables that you want. To ensure that the delivered tasks are up to scratch, Gary vets his freelancers, he says “We typically give a test run to see if the freelancer is suitable, and once we figure that out we’re able to bring them on and increase the workload.”
This method of running a test assignment with freelancers helps to make sure that My SEO Sucks and the freelancer are a suitable match for each other. Then, if they’re a fit and they do actually have the skill set the company requires, upping the workload helps to scale the company.
The Bottom Line
Outsourcing content creation (when done right), can help your company to scale and become a much more agile organization. Hiring freelancers from a global talent pool gives you the opportunity to hire skilled professionals that don’t have to be put on full-time salaries.
Reducing your company’s expenditure and maximizing your ROI can be done by outsourcing to freelancers. Whether you’re creating website copy, graphics or an e-book, a freelancer can help you achieve your marketing goals, at a fraction of the cost.
About the Author
This post was written by nDash Community member Anup Sohanta, who specializes in content strategies, copy and content across a multitude of channels, in the niches of marketing, business, and health. To learn more about Anup — and to have him write for your company — check out his nDash writer profile.