Editor’s Note: This post was written by nDash community member Amy Hooker Kidd. There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In...
This is Part Two of a two-part series. The first part discussed how freelancers could build relationships with marketing managers and editors. This article will focus on what marketing managers and editors can do to establish trust with reliable freelancers. Some editors may think of...
A troubling thought, isn’t it? You’ve been looking to expand your horizons, move out of your comfort zone and hunt for new clients. You’ve been pitching like crazy these past few months. More than that, you’ve also been a frequent visitor at blogs and writing sites...
It isn’t uncommon for marketers to believe content calendars and editorial calendars are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between Content Calendars and Editorial Calendars The best way to define the difference between the two is to...
The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. While Pulizzi stepped down from the organization he founded in 2018, the company is still doing strong. In addition...
The relationship between freelance writers and marketing managers or editors is a symbiotic one. Freelance writers rely on dependable editors to ensure they have clear guidelines and a regular income source. Editors need reliable freelancers who can deliver content they’re expecting by the deadlines they’ve...
This post was written by nDash community member Chloe Lay. The world of work is changing. With the onset of COVID-19, offices around the world closed their doors and office workers everywhere started working from home. Many big firms – Twitter, Microsoft, Spotify and Amazon,...
Editor’s Note: This post was written by nDash community member Suman Sridhar. From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. User needs have diversified, and search engines have continued to evolve, better understand humans,...
Editor’s Note: This post was written by nDash freelance writer Alicia Bones. To learn more about Alicia — and to have her write for your brand — check out her nDash profile. ****** If your company has never worked with a freelance writer before, you...
Google My Business (GMB) is the platform that lets you display your business’s information in Google’s search results and Google Maps, and those that aren’t using it could be missing out on a lot of engagement. GMB is among the easiest ways to increase the...
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