The Trust Dilemma: Marketing AI-Driven Products to Win Consumer Confidence
September 3, 2024
Like it or not, AI is everywhere. But with widespread consumer skepticism, marketing AI-driven products must balance innovation and trust—a tightrope many are struggling to walk. Consumer Distrust in AI-Driven Products From toothbrushes to saltshakers, it seems like no product is too basic to escape the recent AI craze. With 63% of businesses planning to […]
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Boost Content Marketing Efforts: The Strategic Value of Industry Awards
August 27, 2024
There’s nothing quite like the thrill of winning an award. But these days, awards provide much more than an ego boost. The most valuable content marketing awards can also enhance your brand’s credibility and improve search engine rankings. They can even boost team morale! That said, not all awards carry the same weight. So today, […]
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From Ideas to Quality Leads: How to Use the Pyramid of Audience Influence to Create Content That Converts
July 2, 2024
Calling all content marketing managers! Does this issue sound familiar? Do you need help generating content ideas that result in quality leads? You’ve gone through the editorial process, have your blog posts SEO-ready, and published tons of quality content on your website. And while it’s flourishing with views, that website traffic doesn’t translate into demos […]
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Beyond SEO: A Comprehensive Guide to Expanding Your Marketing Reach
May 14, 2024
If you’ve recently found yourself playing a “spin the wheel” game to get a discount on shampoo, you understand the massive shifts in marketing tactics over the past two and a half decades. These days, content distribution channels evolve at a breakneck pace. For years, SEO was the only game in town – or at […]
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The Role of Robots.txt in Modern AI and Web Governance
April 23, 2024
The robots.txt file, created in 1994 as part of the Robots Exclusion Protocol (REP), governs the behavior of web crawlers on the Internet. However, increasing changes in AI and web governance are reshaping the understanding and implementation of robots.txt. The Birth of robots.txt Robots.txt tells web crawlers which URLs they can and cannot access on […]
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Love Stories, Swiftie Friendship Bracelets, and Coffee: How Dunkin Dominated the Super Bowl
March 5, 2024
If the prophets had declared a coffee chain as the Super Bowl champion in 2024, true Dunkin fans wouldn’t have been surprised. Their unwavering loyalty to Dunkin’ would have made such a prediction seem reasonable, even prophetic. From that seeming paradox and the applause following it, marketers everywhere are drawing inspiration (mingled with a sprinkling […]
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Factors to Consider When Hiring a Freelance Finance Writer
February 1, 2024
In finance, where truth and trust are prized, your website’s content impacts company success. Strong content is the key. Producing material of this caliber requires expertise and in-depth knowledge of the financial services industry. A proficient freelance finance writer can help build your brand, improve credibility, and create deep connections with your audience through a […]
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A Freelancer’s Guide to Using 3rd Party Tools for SEO Optimizations
January 23, 2024
SEO optimizations can often seem like an enigma, especially if you haven’t kept up with current SEO trends. Freelancing is a fast-paced world, and you are no stranger to staying current and adaptive to growing needs. In this guide, we’ll explore current SEO trends. We’ll also discuss the significance of using third-party tools to skyrocket […]
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The Future of AI-Powered Marketing Platforms: Revolutionizing Customer Engagement
January 23, 2024
AI-powered marketing platforms can reshape customer engagement and drive business growth by transforming interactions. See how the latest platforms help companies forge stronger bonds with hyper-personalized messaging. The Emergence of AI in Marketing Platforms The first marketing platforms in the 1990s were little more than basic content management systems. They could help marketers manage basic web […]
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Top 7 CMS Platforms to Leverage for Content Creation in 2024
January 9, 2024
Explore the top seven content management system (CMS) platforms of 2024 and their impact on content creation. Learn how they’re simplifying digital marketing and enhancing accessibility. 1. WordPress: The Content Creation Powerhouse WordPress is a market-leading open-source CMS platform. It lets people create blogs, websites, and mailing lists without coding expertise. For example, nDash has […]
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