With a looming recession on the horizon, many employers are turning to “quiet hiring” to cut costs in the new year. But in the age of the quiet quitter and younger generations’ push for greater work-life balance, is quiet hiring really the answer? What is...
Educational Financial Content: Bringing Value To Your Customers Using Freelance Writers Personal finance is a complex topic that generates a lot of questions. Generations who might have turned to family members or their personal banker for answers in the past are instead using search engines...
Finding The Highest Quality Freelance Writers If you want to find freelance writers, it can be easy to get lost—especially if you don’t know where to look for the talent you need. A few searches can narrow it down. But sometimes, the sheer number of...
“The web is our playground for Composable Digital Experience solutions. With hundreds of SaaS vendors providing specialized solutions, real composability will reduce costs and bring more choices for customers,” Himadri Chakrabarti, Global VP of Technology, Nishtech Inc. Copywriters and the Composable Digital Experience As a...
Should You Transition Toward Managing Writers? You might be a very talented writer. That could mean your portfolio could include many articles, case studies, white papers, or blog posts. Those talents could also include learning every rule in the AP Style guide or a few...
Content Marketing Helps Weather This Storm After carefully navigating the tumultuous waves of the pandemic, small businesses are now facing the biggest wave of all, a recession. While many strategies can help you stay afloat, content marketing is uniquely qualified to weather this storm. So,...
Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Your page can be full of...
Much like a carefully choreographed dance, a marketing strategy requires vision, dedication, and careful execution to be successful. So, we’re sharing our top nine content marketing trends to give you the footwork you need to attract prospects, increase conversions, and keep your audience coming back...
In August 2022, Google announced the “helpful content update.” The purpose was to help ensure that Google search engine users see more “original, helpful content written by people, for people.” What does that mean for SEO strategies? “By people” means written by humans, as opposed...
Working for yourself as a freelancer can be very lucrative. It can provide you with greater flexibility and the ability to charge your own rates. However, it’s vital to be weary of scammers and potential clients that may be looking to take advantage of you....
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