How to Deal With a Drop in Search Rankings: A Step-by-Step Guide
June 24, 2025
Nothing quite compares to the feeling of seeing a sudden drop in search rankings. One day, your content is performing well, and then the next, you’re wondering how you fell so far from grace. Before jumping to conclusions, let’s analyze the situation. A drop in search rankings can happen for all sorts of reasons, and […]
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Why the Writer’s Voice in Branding Shapes Long-Term Growth
June 17, 2025
Branding is the process of nurturing a living organism. It’s composed of the DNA of several different visions twined together, shaped by many creatives across the organization. The result is a braided, colorful rope of ideas. From that creative experience comes a unique and evolving identity. Brand is intrinsically linked to lived experience. One of the […]
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How the AI-Augmented Freelancer is Succeeding in 2025
June 10, 2025
According to a 2024 Oxford Internet Institute study, Generative AI tools like ChatGPT are reshaping the freelancer market, which comes as no surprise to AI-overloaded freelancers. The key to thriving is using AI tools with intention and strategy. What Does it Mean to Be an AI-Augmented Freelancer? You’ve probably heard a variation on, “AI won’t take […]
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SEO Tools for B2B Content Marketing: A Practical Guide
June 5, 2025
B2B content marketing is competitive and complex, more so than ever in 2025. Your strategy won’t drive pipeline growth if your SEO tools aren’t aligned with the buyer’s journey. Yet, buyer journey aside, a good tech stack is essential for a rapidly growing team with robust content needs. Is your current SEO suite giving you […]
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Hiring an SEO Strategist: What to Know Before You Start
May 22, 2025
Some may disagree, but it’s genuinely never been more important to have a strong SEO strategist on your team. The ongoing changes in search and content guidelines make it an absolute essential to round out your content team. There’s been a bit of a narrative spinning that SEO is “dead”—it’s not. In fact, the SEO […]
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LinkedIn vs nDash: Why Freelance Writers Prefer nDash Over LinkedIn
May 20, 2025
Freelance writers hustle hard. I’ve used LinkedIn and nDash to find work. One made it easy, the other…not so much. Why LinkedIn Freelance Gigs Waste Your Time LinkedIn is supposed to be the place to find work. But it was built for the corporate world, not freelance writers. And because of that, finding quality freelance […]
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Strategic Content Reduction: Why Less Can Deliver More in 2025
May 13, 2025
The internet is becoming saturated with content, to the point where it is diluting brand messaging. Social media is flooded with regurgitated information; so are blogs and podcasts. According to marketing guru Neil Patel, unique content consistently outshines rehashed content. Audiences want unique perspectives, fresh insights, and authentic points of view. In this post, you’ll […]
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How Negative Reviews Can Advocate for Your Brand
May 6, 2025
When a business receives unexpectedly negative reviews, it can be a sting. The natural response is to defend your position, but this could be a misstep when it comes to maintaining your brand reputation. Consulting online review statistics reveals that 75% of customers trust online reviews, which significantly impacts how customers form their views about the brand. The […]
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Content Strategy Templates for Different Business Goals: Awareness, Conversion, and Retention
May 1, 2025
It’s not uncommon for content marketers to use a single strategy template regardless of business goals. You know the one, it’s likely sitting in your Google Drive folder right now. Templates are key for keeping you and your team organized. The most effective content strategy templates are dynamic and reflect different stages of the funnel. […]
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Better Brand Storytelling Starts with Capturing Your Customer’s Insights
April 29, 2025
Every brand has captivating stories. Yet, those powerful stories are often trapped in Slack threads, call transcripts, or forgotten decks. With the right system, brand storytelling becomes second nature, and your writers can craft unforgettable narratives. Why Great Brand Storytelling Gets Lost Before It Reaches Your Audience Some of the best brand narratives happen informally through […]
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