The Hidden Costs of Content Platforms: What You’re Really Paying For

August 14, 2025

For content marketers, transparent pricing on freelance marketing platforms isn’t easy to find these days. Especially platforms that tout an “all-in-one” approach. Too often, the hidden costs of content platforms become apparent only after projects are underway. Website service pages seem to neatly spell it out, only for other fees to pop up during onboarding […]


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LLMs.txt Explained: A Shared Guide for Marketers and Freelancers

August 12, 2025

LLMs.txt is a proposed new standard that allows site owners to control how AI models access their content. It gives marketers and freelance writers unprecedented control over their content’s visibility. Understanding LLMs.txt and Its Purpose In essence, LLMs.txt addresses the rise of generative AI and its notorious content scraping and regurgitation. LLMs.txt would give creators […]


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Replacing Contently? 5 Questions to Ask Before You Switch Platforms

August 7, 2025

It’s no secret that many brands are hitting a wall with Contently. Launched in 2011, the freelance content platform was revolutionary for the time. Now, a decade and a half later, it struggles against poor user reviews, functionality issues, and losing top talent to other, more flexible platforms. The result? Brands are thinking more and […]


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10 Bootstrapped Companies in the Marketing Space You Should Know About

July 29, 2025

The marketing technology niche is, inarguably, dominated by venture capital-backed giants. But some of the most innovative solutions come from bootstrapped companies that prioritize customers over investors. These founder-led startups prove that sustainable growth and customer-first growth can create lasting value in the marketing space. Why Bootstrapped Companies Matter Bootstrapped companies operate with a fundamentally […]


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Why Content Provenance Will Elevate Freelance Writers in the Age of AI

July 15, 2025

Just 25.8% of web pages are “pure human,” meaning they contain no AI-generated content, according to Ahrefs. So trust and authenticity are becoming a brand’s most valuable currency. For many freelance writers, our industry has never been tougher. The ever-increasing influx of AI-generated content is costing us clients and threatening our livelihoods. But as the […]


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From Static to Dynamic: Top Visual Content Trends for 2025

July 8, 2025

If you’re not incorporating visual content into your strategy yet, consider this your sign to start taking it seriously. The rise in video content over the past two to three years has also marked a rise in visual and sensory marketing. It doesn’t matter if you’re writing a blog article or planning out your social […]


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How to Deal With a Drop in Search Rankings: A Step-by-Step Guide

June 24, 2025

Nothing quite compares to the feeling of seeing a sudden drop in search rankings. One day, your content is performing well, and then the next, you’re wondering how you fell so far from grace. Before jumping to conclusions, let’s analyze the situation. A drop in search rankings can happen for all sorts of reasons, and […]


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Why the Writer’s Voice in Branding Shapes Long-Term Growth

June 17, 2025

Branding is the process of nurturing a living organism. It’s composed of the DNA of several different visions twined together, shaped by many creatives across the organization. The result is a braided, colorful rope of ideas. From that creative experience comes a unique and evolving identity. Brand is intrinsically linked to lived experience. One of the […]


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How the AI-Augmented Freelancer is Succeeding in 2025

June 10, 2025

According to a 2024 Oxford Internet Institute study, Generative AI tools like ChatGPT are reshaping the freelancer market, which comes as no surprise to AI-overloaded freelancers. The key to thriving is using AI tools with intention and strategy. What Does it Mean to Be an AI-Augmented Freelancer? You’ve probably heard a variation on, “AI won’t take […]


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SEO Tools for B2B Content Marketing: A Practical Guide

June 5, 2025

B2B content marketing is competitive and complex, more so than ever in 2025.  Your strategy won’t drive pipeline growth if your SEO tools aren’t aligned with the buyer’s journey.  Yet, buyer journey aside, a good tech stack is essential for a rapidly growing team with robust content needs. Is your current SEO suite giving you […]


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