2024 Forecast: How Brands Are Investing in B2B Marketing

December 22, 2023

There’s been a sense of uncertainty since the chaos of the COVID-19 pandemic. But the last few years have seen B2B marketing investment increase as the world recovers. This shift presents a welcome opportunity for brands. However, the threat of an economic downturn has introduced a newfound sense of fragility into the mix. For companies […]


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How to Find Freelance Writers for Your Niche Site

December 22, 2023

A niche website is a resource with a narrow focus; it’s both highly specialized and targeted to a relatively small fraction of readers. These sites are valuable to audiences because they delve into the subject matter, deviating from the endless general sites that offer little more than keywords and unsubstantiated promises. We’ll look at both […]


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Mastering Newsletter Content Creation: 5 Essential Content Types to Establish Authority and Drive Conversions

December 22, 2023

Your newsletter subscribers may initially sign up to learn about your offerings or receive a discount code. One thing holds true — you had their interest at one point. But what if your newsletter content doesn’t grab their attention? You’re missing out on a massive opportunity to connect with your most engaged audience. With Q4 […]


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Maximizing Revenue: Strategies for Aligning Sales With Your Content Marketing Solution

December 22, 2023

In both sports and business, the undeniable power of teamwork is a well-known secret to success. However, a curious rivalry persists between sales and marketing teams, preventing businesses from reaching their full potential. Uniting them is the key to unlocking maximum revenue potential. These strategies for aligning sales with your content marketing solution will help […]


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LinkedIn’s Top B2B Content Marketing Influencers to Follow

December 22, 2023

With over 900 million users, LinkedIn has evolved from a mundane professional networking tool into the leading platform for B2B lead generation. Today’s content marketing influencers have tapped into this potential, utilizing LinkedIn for lead generation and as a dynamic platform for content distribution and thought leadership. This article introduces you to the top B2B […]


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How to Simplify Collaboration with a Freelance Writer Friendly Brand Style Guide

December 22, 2023

Imagine being at a silent disco, dancing among strangers, only to discover your headphones are playing a completely different tune. You’d probably feel a bit offbeat and awkward, and that’s exactly how it feels to write for a brand without a freelance writer-friendly style guide.  Thankfully, with a few tweaks, your brand style guide can […]


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How Agencies Can Attract High-Value Agency Copywriters

September 19, 2023

Finding the right agency copywriters can be the difference between content that merely fills space and content that drives results. Elevating Standards: The Quest for Exceptional Agency Copywriters If you run a marketing or content agency, one of your biggest challenges is finding high-value agency copywriters. This is a prevalent problem since many low-quality writers […]


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The Content Marketing Ecosystem: How Content Creation Services Fit In

July 11, 2023

Questions about whether you should use content creation services aren’t uncommon. From ensuring consistent messaging, freeing internal resources, accessing skilled content creators, and measuring effectiveness, learn how these services drive brand visibility, customer relationships, and sales. Exploring the Role of Content Creation Services in the Content Marketing Ecosystem Content creation services are integral to content […]


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Vetting Freelance Writers and Guest Contributors: A Comprehensive Guide to Building a High-Quality Content Team

June 27, 2023

It is hard to distinguish yourself in a world that prioritizes digital messaging. Creating unique and curated content is one of the best ways to engage with your audience and stand out. How can you consistently produce exceptional content? The answer lies in building a high-quality content team that includes freelance writers and guest contributors. […]


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7 Reasons to Invest in a Content Production Platform

May 23, 2023

Is your business partnering with content marketing? Whether you’re committed to content creation or dabbling with a few blog posts, partnering with a content production platform is an effective strategy. In this blog, you’ll learn why. The Role of a Content Production Platform in Today’s Digital Landscape In today’s digital world, producing unique and quality […]


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