Freelance Writers: How to Reposition Yourself For Success in 2026

October 16, 2025

Freelance writing looks different in 2026. In 2025, many companies moved work in-house or to AI, and long-term contracts dried up. But clients are pushing back on generic AI content, and writers who bring strategy, expertise and a real voice are getting hired. Here’s where the work is now and how to position yourself for […]


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What is an Elastic Marketing Team (And Why You’ll Need One in 2027)

October 14, 2025

Planning season is here, and marketing professionals everywhere are hearing the same thing. Do more with less. That’s exactly why elastic marketing teams are on the rise. As 2027 approaches, budgets are flat, campaign cycles are shortening, and the pressure is higher than ever. Marketing budgets sit at 7.8% of company revenue, barely up from […]


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From Content to Conversation: Why Forums and UGC Sites Still Matter in the Age of AI

October 9, 2025

AI search tools lean heavily on forums and Q&A sites. When people talk about your brand on Reddit, Quora or niche communities, that conversation can shape what AI answers say about you. Here’s why forums still matter and how to take part without spamming. Why A UGC Content Strategy Will Continue to Matter in 2026 […]


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Redirecting AI Hallucinated URLs: A New SEO Tactic

October 8, 2025

Generative AI platforms like ChatGPT have an unfortunate tendency to generate hallucinated URLs. But savvy marketers are turning those errors into SEO wins. What Are AI Hallucinated URLs? Hallucinated URLs are fictional links that show up in generative AI outputs. They can mislead users, but they can also create unexpected opportunities for marketers. Defining Hallucinated […]


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AI’s Next Growth Challenge: Transparency and Ethically Sourced Training Data

October 7, 2025

Ethically sourced AI training data is data that AI companies license or collect with consent, rather than scrape without permission. After high-profile lawsuits like Disney’s, it’s becoming a competitive advantage, not just an ethical choice. Here’s what it means in practice, and why it matters for brands and for the writers whose work trains these […]


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What is ‘Engagement Farming’ on LinkedIn?

September 30, 2025

Engagement farming means posting content built to bait reactions (likes, comments, shares) rather than to inform or help. Think “Comment YES if you agree,” humblebrag stories and recycled polls. It games social media algorithms, and it’s everywhere on LinkedIn. This guide breaks down what engagement farming is, why it’s trending, the problems it creates, and […]


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Refreshing High-Traffic Pages for AI Content Optimization and GEO

September 25, 2025

AI search is here to stay, and as a marketer, you need to start optimizing your highest-visibility pages for generative engines, not just traditional search. Fortunately, much of what you already know about creating great online content also applies to AI search. TL;DR: A Quick Guide to AI Content Optimization AI content optimization helps pages […]


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Virality is a Vanity Metric: The Real Needle Mover is Strategic Content

September 23, 2025

Going viral feels like winning, but a spike in shares rarely turns into leads or revenue. And most pages never get search traffic at all: Ahrefs found that 96.55% of pages get zero Google traffic. Here’s how to measure virality honestly, and which metrics show content is actually working. Viral content is unpredictable, and it […]


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Guide to 2025/26 Content Marketing Conferences: Key Dates and Events for Industry Leaders

September 11, 2025

Ready to plan your year? Our updated list of content marketing conferences highlights the events that will move your team forward. Staying active in the content marketing conference circuit gives you and your team an edge. Attending a well-selected digital marketing event helps you stay up to date with shifting standards in strategy, AI, and […]


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Why CEO Personal Branding Matters More Than Ever on LinkedIn (and How Content Teams Can Support It)

September 4, 2025

CEO personal branding is no longer optional for company leaders. On LinkedIn, executives who consistently share insights build visibility, credibility, and trust. These core connection points are vital for business growth. Your audience is hungry for human-driven content, especially from the top heads of the brands they enjoy. But that doesn’t mean “just post more.” […]


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The Case for Specialized GovCon Writers (And How to Find Them)

September 2, 2025

I still remember landing my first GovCon client. Writing for them was like stepping into a foreign country. Everyone (and I mean EVERYONE) speaks in acronyms. There are all these nuanced procurement rules, and your target audience isn’t straightforward like “small business owner.” It’s an entirely different culture compared to B2B. Nevertheless, government contracting content […]


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Why Transparency Matters: Choosing a Freelance Writing Platform You Can Trust

August 28, 2025

Marketing managers know the feeling. For many marketing managers, running a campaign on a freelance writing platform can feel like working with the lights off. You can’t see who is behind the work, much less speak to them, in some cases. You also can’t see why costs shift so frequently, and where your project actually […]


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