Content Creation Marketing and the Brand Experience

December 15, 2016

Content creation and marketing, like all forms of marketing communications, is about reaching your target audience.  This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them.  In order to deliver a meaningful brand experience, content marketers must incite the minds of their readers. The overarching […]


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How to Make Your Content Stand Out

December 13, 2016

Do you plan on increasing your content creation goals? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that while the output of content per brand increased by 35% per channel across 2015, content engagement decreased by 17%. Content creation overload […]


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Inspire Audiences to Drive Deeper Engagement in Content Creation

December 8, 2016

“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.” However you’ve mapped out […]


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How We Use Blogging Tactics Storytelling to Build Our Brand

December 6, 2016

When you break down the steps of the standard inbound methodology, everything sounds so simple. Implementing blogging tactics simplifies it even more. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and clicks on the call-to-action at the bottom to download your […]


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The 8 Content Creation Tools We Use for Content Marketing

November 29, 2016

When it comes to supporting your marketing, there are a lot of content creation tools to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the perfect technology stack for your organization? The fact is, every […]


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The Forgotten Strategies for Developing Content Ideas

November 22, 2016

Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing out your ideas or finding the ideas to flesh out […]


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Content is King: Some of Our Favorite Content Marketing Quotes

November 17, 2016

The great Bill Gates once said, “Content is king.”  Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight.  Then again, why rely solely on the allegation of a college dropout? Lee Odden, CEO of TopRank Marketing, would […]


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Lessons From KFC’s Colonel Sanders Marketing Campaign

November 15, 2016

Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the KFC restaurant chain, their new marketing campaign is “Finger-Lickin’ Good!” […]


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Is Ghostwriting Ethical?

November 15, 2016

This post, “Is Ghostwriting Ethical?” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. September 1796, Philadelphia: George Washington’s presidency – the presidency that will set the bar for all administrations to follow – is coming to a close, and he’s facing a seemingly insurmountable challenge: To come up […]


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Writing Ritual: Getting Into the Content Creation Zone

November 10, 2016

This guest post, “Writing Ritual: Getting Into the Content Creation Zone,” is by Eric Michelson, a writer, editor, and member of the nDash Content Community. You know the phrase, “inspiration strikes in the strangest of places?” Yeah, it’s true. Barreling down the highway at 70 mph is not really an ideal time to be struck […]


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