Do you plan on increasing your content creation goals? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that while the output of content per brand increased by 35% per channel...
“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing...
When you break down the steps of the standard inbound methodology, everything sounds so simple. Implementing blogging tactics simplifies it even more. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and...
When it comes to supporting your marketing, there are a lot of content creation tools to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the...
Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing...
The great Bill Gates once said, “Content is king.” Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight. Then again, why rely solely on the allegation of...
Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the...
This post, “Is Ghostwriting Ethical?” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. September 1796, Philadelphia: George Washington’s presidency – the presidency that will set the bar for all administrations to follow – is coming to a close,...
This guest post, “Writing Ritual: Getting Into the Content Creation Zone,” is by Eric Michelson, a writer, editor, and member of the nDash Content Community. You know the phrase, “inspiration strikes in the strangest of places?” Yeah, it’s true. Barreling down the highway at 70...
Should you have a separate content creation strategy for each social channel? Social media channels are not all created equally. Each one has somewhat of a different appeal and different channels intended to cater to different audiences. If marketers are so concerned with reaching their...
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