Category: For Marketers

Many in the B2B world believe that it’s nearly impossible to measure the success of a content marketing campaign. This is a common misconception that needs to end now. When it is time for your marketing presentation, and you have to explain exactly why your company is investing in content marketing (or should be investing […]

This guest post, Blogging Tactics for Why your Blog Needs More Than One Writer, is from Matt Volpi. Matt is a writer, marketing consultant, and member of the nDash Content Community. You wouldn’t expect The New York Times or The Huffington Post to only feature articles from one writer, would you? Publications like these clearly […]

A highly-skilled freelance writer is a terrific asset to your business. The writer’s skills can give your organization a professional polish, and your marketing materials will have “conversion” written all over them. But now comes the hard part. How do you actually find the ideal writer for the job? There are many factors to consider. Thankfully […]

Imagine what it was like 15 years ago trying to strike out on your own. Just getting a home office set up would break the banks of most who are freelance writing today. Printers, fax machines, an extra phone line for dial-up? Then, how would they even find clients? The want-ads? Nowadays, all most freelancer […]

“I wanted to be the writer, the hero who does (and therefore must know) it all.” – Melanie LoBue (that’s me, the person writing this post, Freelance Writers are Very Valuable to Companies.) In retrospect, this was dumb. Here’s my story and what I learned: I was hired as a content writer for a massive global […]

Where does your content come from? A lone contributor? A small team? Is it – gasp! – outsourced? The best answer you could have given would have been: “Our entire organization produces content.” That’s where content creation comes into play. Some brands get it. They’re fully aware of the benefits that come with producing original […]

In his book, The Dip, Seth Godin identifies the benefits of being “the best.” Vanilla has 3-4X the sales as the next most popular ice cream flavor. The #1 movie of the weekend routinely makes 4-5X what the second-best movie makes. The same is true for content creation. The top 5 results in Google get almost […]

Today’s world is extremely connected. When something big happens, it becomes a news story and generates a conversation almost immediately. As marketers, it’s extremely important that we monitor the conversations our audience is a part of and join them. Or, better yet, start a conversation by breaking news that you can relate to your industry […]

Dan just fulfilled his dream of opening a record store (let’s pretend this analogy comes to you circa 1976). His shop is filled with all the grooviest music, but when he opens the doors on his first day…no one shows up. Dan scratches his head in confusion. Sure, he could have tried to place some […]

If Tom Sawyer had been a content marketer, user-generated content and content communities would have taken off long ago. The idea of getting someone else to create your content while you reap additional rewards sounds almost too good to be true. In one form or another, marketers have been finding ways to source content from […]