You’re never too old to stop learning (about content creation). Whether you’re trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here’s a list of (mostly) free and easy-to-follow eBooks, guides, and courses for you to check out online.
HubSpot Academy — Content Marketing Free Certification Course
This basic online content marketing certification course is designed for executing an effective inbound marketing strategy. With 11 lessons, 32 videos, and 11 quizzes, HubSpot is here to teach you how storytelling, content creation, repurposing, and promotion join together to will help grow your business. Sign up or read more details here.
Skillshare — Become a Better Blogger: Content Planning
If you’ve read our older blog posts, we talk a lot about content calendars and planning. In this online course, you will learn how to manage your blog, keep it exciting, create content on a schedule, and more by capitalizing on the newest digital marketing trends. This online course will help set you apart from the others. If you’re new to Skillshare, the first month is free, so sign up and try out this course here.
Copyblogger — Copywriting 101: How to Craft Compelling Copy
This is for writers and marketers who want to improve their writing skills to influence readers to take action of some sort. This book delivers some of the basics of great copywriting, and it’s free to download here! There are also numerous other ebooks on Copyblogger that are sure to help you out.
Meltwater — Listen Up! The Definitive Guide to Social Listening for Smarter Business
This eBook is great for companies, and writers, looking to find which online conversations matter the most and how social media can help monitor efforts and start viral marketing memes. This is broader, but it is definitely something to look into for anyone that’s starting out and looking to get more involved on social media. You can download this eBook here.
Neil Patel — Content Marketing Made Simple: A Step-by-Step Guide
If you enjoy reading more than watching videos, this one is for you. This guide is provided by entrepreneur Neil Patel and goes over several topics that shape what content marketing is and how to improve it in simple terms. This guide is a good go-to for beginners or anyone who just wants to learn more about content marketing. Check it out here.
HubSpot — How to Develop a Content Strategy: A Start-to-Finish Guide
Here’s a guide from HubSpot; whether you’re just starting out or you’ve been in the game for a while, it’s good to update your content strategy plan. It’s important to have a strong, efficient, and updated plan as a content marketer. If you’re looking to freshen up your plan or are having trouble coming up with some ideas, check out this guide here.
Quicksprout — Content Marketing: Everything About Content
Quicksprout has put together a long list of guides that has everything to do with content marketing. The topics range from engagement, ideation, infographics, productivity, quality, and more. This has almost anything you can think of to use to get some new ideas or practices in place. You can access this long list of content marketing tools here.
Did we miss any obvious ones? Be sure to let us know on Twitter!
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