Repurposing B2B Content Into Many Assets

September 17, 2020

How often do you think about repurposing B2B content? Are you still running on the content writing treadmill? Is your top priority to publish one, two, three, or even more blog posts per week? Five or ten years ago, that kind of consistency would help you win the content marketing game. Throw some eBook downloads […]


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Freelance Writers: How to Evaluate Them

September 15, 2020

You already know the gig economy is booming. That’s why you’re confident you can hire freelance writers to outsource your content needs. But you’ve heard the horror stories. The times people dove into the depths of freelance writer marketplaces only to find low-quality work — the kind no one would read if you published it. […]


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What to Do When No One Reads Your Content

September 10, 2020

Content goals will vary from team to team. But in the end, we’re all playing the same game for attention. Can you gain it? Can you retain it? That’s why we spend all this time writing new content, refreshing old content, and building audiences on our most relevant channels. But you’re often left with one […]


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How to Come Up with Content Ideas

September 8, 2020

Marketing has become a constant battle to figure out how to come up with content ideas. Even if you’ve mastered the art of repurposing and moved away from the “content for content’s sake” hamster wheel, there’s always demand for fresh new ideas. But it’s not easy to keep up. Especially when you’re trying to publish […]


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5 of the Best Content Marketing Books (That Aren’t Really About Content Marketing)

September 3, 2020

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. If you’re someone who loves change and you’re always willing to learn, that’s a blessing. But it’s a curse because you’re often flying blind. Whether it’s a new channel or you’re adapting […]


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How to Find Freelance Writers in the Easiest Way Possible

September 1, 2020

“Finding a quality freelance writer is like spotting a needle in a haystack. We’ve found them, but it’s tough.” Learning how to find freelance writers doesn’t have to take a lot of time or money. This seems to be the most common experience for anyone trying to figure out how to find freelance writers. And […]


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3 Ways to Boost Your Freelance Writer Website

August 27, 2020

Whether you’re looking for your first paid assignment or you’ve done hundreds before, you absolutely must have a freelance writer website for all potential clients to visit. It could be a jazzed-up version of your LinkedIn profile. It could be a website page on Wix or your Medium blog. Or it could be your writer […]


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Deconstructing Content: About Jay Acunzo’s Marketing

August 25, 2020

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. And more importantly, we’ll call out the key characteristics that help these leaders drive business results. Subscribe to our newsletter to keep […]


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Written Content Formats in Marketing

August 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. This form of content writing is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. It gives you the opportunity […]


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7 Research Tips for Freelance Writers

August 18, 2020

Freelance writers know research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. 1. […]


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