Recently, IKEA announced their acquisition of TaskRabbit, the platform for hiring people to, well, build your IKEA furniture. This is the latest example of the major shifts retailers need to make if they hope to survive the next five years. As retailers struggle to gain traction with millennials, they need to find a way to […]

For online merchants (and their marketing departments), there are many books and online resources to hone their strategies to convert browsers to buyers. Yet, for brick-and-mortar retailers, from independent boutiques to large retail chains, information resources about Conversion Rate Optimization are difficult to find. The impact of online sales is undeniable, so it’s more important […]

Whether you’re an EdTech company with a revolutionary new product or a consultant with a great idea to help teachers improve their practice, it’s harder than you think to reach an audience of educators with content. Teachers have seen loads of fads come and go, and they’re highly skeptical of innovations that promise the world. […]

Savvy marketers know that there’s no such thing as a “set it and forget it” tactic in the marketing arsenal. The dynamic nature of digital marketing demands attention because the fate of a campaign or important initiative can be boosted—or even saved—given the chance to course correct based on analytics. That’s not to say that […]

If you mention the content creation approval process to a freelance writer, you’re likely to hear unsettling clicks from the severe eye roll that phrase can prompt. The unwieldiness of the typical approval process — especially when multiple people work on the client’s end — can range from a seemingly endless stream of one-word tweaks […]

Editor’s Note: This post was written by Jessica Greene, one of the top B2B tech writers in the nDash community. To learn more about Jessica — and to have her write for your brand — check out her profile page.  There’s one golden rule that leads to content creation success for all business types across […]

For B2B technology firms, application vendors, and hardware manufacturers, publishing thought leadership content is vital. Data has been declared the world’s most valuable resource — even more precious than oil. In order to convince decision-makers and influencers that your company can be trusted to manage their most valuable asset, it needs to be crystal clear […]

A hard truth for B2B marketers: The most knowledgeable tradespeople aren’t likely to be the best content writers. Of course, there are exceptions. But it’s generally unlikely that one of the best HVAC techs in a company is also going to be the best person to write a 750-word glowing review of the value of […]

Every great piece of content started as a great idea. And without a steady stream of great ideas, it’s literally impossible to publish great content on a consistent basis. This principle is well-established in the field of journalism, hence why so many publications solicit pitches from freelance writers. But what about brand journalism? Don’t companies […]

By nearly all accounts, the number of digital marketing agencies entering the market continues to grow by leaps and bounds. However, the percentage of agencies offering a full suite of services appears to be declining. Instead of performing tactical work (content, design, SEO, etc.), a large number of agencies are shifting towards a strategy-only model. […]