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20 Dec

The Art of Selling Emotion in Content Creation Marketing

Posted by nDash Community For Marketers

In all walks of marketing, reaching your audience is often about playing to their emotions.  There’s plenty to be said about simply offering product information accompanied by rational advice, but becoming a trusted advisor doesn’t happen without first establishing a connection.  Particularly in content creation, […]

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15 Dec

Content Creation Marketing and the Brand Experience

Posted by nDash Community For Agencies, For Marketers

Content creation and marketing, like all forms of marketing communications, is about reaching your target audience.  This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them.  In order to deliver a meaningful brand experience, content […]

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How to Make Your Content Stand Out
13 Dec

How to Make Your Content Stand Out

Posted by nDash Community For Marketers

Do you plan on increasing your content creation goals? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that while the output of content per brand increased by 35% per channel […]

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Inspire Audiences to Drive Deeper Engagement in Content Creation
08 Dec

Inspire Audiences to Drive Deeper Engagement in Content Creation

Posted by nDash Community For Marketers

“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing […]

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How We Use Blogging Tactics Storytelling to Build Our Brand
06 Dec

How We Use Blogging Tactics Storytelling to Build Our Brand

Posted by nDash Community For Marketers

When you break down the steps of the standard inbound methodology, everything sounds so simple. Implementing blogging tactics simplifies it even more. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and […]

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The 8020 Rule of Content Creation within Marketing
01 Dec

The 80/20 Rule of Content Creation within Marketing

Posted by Michael Brown For Agencies, For Marketers

Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving […]

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The 8 Content Creation Tools We Use for Content Marketing
29 Nov

The 8 Content Creation Tools We Use for Content Marketing

Posted by nDash Community For Marketers

When it comes to supporting your marketing, there are a lot of content creation tools to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the […]

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The Forgotten Strategies for Developing Content Ideas
22 Nov

The Forgotten Strategies for Developing Content Ideas

Posted by nDash Community For Agencies, For Marketers

Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing […]

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Content is King: Some of Our Favorite Content Marketing Quotes
17 Nov

Content is King: Some of Our Favorite Content Marketing Quotes

Posted by nDash Community For Agencies, For Marketers, For Writers

The great Bill Gates once said, “Content is king.”  Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight.  Then again, why rely solely on the allegation of […]

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Lessons From KFC’s Colonel Sanders Marketing Campaign
15 Nov

Lessons From KFC’s Colonel Sanders Marketing Campaign

Posted by nDash Community For Marketers

Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the […]

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