In all walks of marketing, reaching your audience is often about playing to their emotions. There’s plenty to be said about simply offering product information accompanied by rational advice, but becoming a trusted advisor doesn’t happen without first establishing a connection. Particularly in content creation, […]
Content creation and marketing, like all forms of marketing communications, is about reaching your target audience. This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them. In order to deliver a meaningful brand experience, content […]
Do you plan on increasing your content creation goals? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that while the output of content per brand increased by 35% per channel […]
“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing […]
When you break down the steps of the standard inbound methodology, everything sounds so simple. Implementing blogging tactics simplifies it even more. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and […]
Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving […]
When it comes to supporting your marketing, there are a lot of content creation tools to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the […]
Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing […]
The great Bill Gates once said, “Content is king.” Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight. Then again, why rely solely on the allegation of […]
Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the […]
