Write Content That Tech Audiences Want to Read
January 23, 2018
As a content manager and long-time technology writer and editor, I’ve spent just about my entire career so far communicating to an IT audience. These IT professionals really just want what we all want, whether at work or not: useful, readable content. Whether it’s blog posts or podcasts, white papers, or videos, every piece of […]
The Marketers Guide to Images: Reviews of Stock Photo Sites
January 22, 2018
When it comes to digital marketing, the written content is only one piece of the equation. In fact, according to Social Media Examiner, 37 percent of marketers state that visual marketing was the most important form of content for their business, second to only blogging (38%). There’s just one problem, finding appropriate stock photo images […]
nDash Launches an Open Marketplace of Content Ideas
January 15, 2018
nDash was founded on a simple premise: that great content starts with great content ideas. And without enough quality ideas on the table, even the most ambitious marketing departments will see their content operation grind to a standstill. This notion is well-understood by companies that have signed up to nDash, as they receive a steady […]
5 Things to Work with Freelancers Effectively
January 15, 2018
As most marketers know, adding automation to a bad marketing pipeline isn’t going to magically improve it. The same goes for adding freelancers to your content marketing strategy. The use of freelance writers has exploded in the last few years. According to Content Marketing Institute, 47% of organizations now outsource content creation. However, not all […]
Using Cliches in Your Content Fearlessly
January 12, 2018
Cliches are one of the most hated phrases of language found in all types of writing, from the great American novel to the simplest marketing blog post. Editors, writers, and readers cringe at the sight of overused phrases. But even though writers shouldn’t use trite phrases to meet their word count or make up for […]
Which Social Media Platform is Best for Business?
January 10, 2018
Is it really necessary to snap chats and get ‘grams for business growth? The social media platform possibilities are endless, and while we’d love nothing more than to present you with a hard and fast rule, the answer is that it entirely depends on your business and your goals. We’ll help you figure that out, […]
Top 10 Blogging Platforms: A Requirements Guide for Writers
January 8, 2018
In the digital realm, writing skill is a critical factor in building authority, attracting an audience, and convincing them to come back for more. Yet even a superior storyteller will struggle to achieve his or her goals if their content doesn’t meet the information architecture requirements of their blogging platforms. Maybe you’re an accomplished print […]
Your Top Read Content in 2017
January 2, 2018
Happy 2018, everyone! I love Google Analytics – it’s a critical tool in the digital marketer’s arsenal to understand the interests and behaviors of their readers. While keyword traffic is generally akin to a self-fulfilling prophecy, when you review user paths as part of the exercise, you get a better sense of whether users found […]
5 Project Management Techniques For Freelancers
December 22, 2017
Freelancers want to maximize time and energy on billable work. They also want to minimize time spent on admin tasks to increase profits. Applying the right project management tools and techniques can help you streamline workflows and operate more efficiently. You’ll be able to handle client communications professionally while reducing the time spent on keeping […]
Project Management Tools for Writers
December 21, 2017
As freelance writers, we all dread the “clients from hell” – those who’re only willing to pay peanuts but expect the moon; those who send you a dozen emails with multiple revision requests; those who don’t provide feedback in time and then blame you for the delay… If you have the right project management tools […]