The Politics of Content Creation and the Approval Process

October 18, 2017

If you mention the content creation approval process to a freelance writer, you’re likely to hear unsettling clicks from the severe eye roll that phrase can prompt. The unwieldiness of the typical approval process — especially when multiple people work on the client’s end — can range from a seemingly endless stream of one-word tweaks […]

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Why Generalist Writers Lead to Lost Profits in B2B Tech

October 16, 2017

Editor’s Note: This post was written by Jessica Greene, one of the top B2B tech writers in the nDash community. To learn more about Jessica — and to have her write for your brand — check out her profile page.  There’s one golden rule that leads to content creation success for all business types across […]

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B2B Technology Firms: Hire Writers with Industry Experience

October 5, 2017

For B2B technology firms, application vendors, and hardware manufacturers, publishing thought leadership content is vital. Data has been declared the world’s most valuable resource — even more precious than oil. In order to convince decision-makers and influencers that your company can be trusted to manage their most valuable asset, it needs to be crystal clear […]

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B2B Marketers: How Technical Does Your Content Need To Be?

October 2, 2017

A hard truth for B2B marketers: The most knowledgeable tradespeople aren’t likely to be the best content writers. Of course, there are exceptions. But it’s generally unlikely that one of the best HVAC techs in a company is also going to be the best person to write a 750-word glowing review of the value of […]

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Need Content Ideas? New Open Pitch Request Feature

September 11, 2017

Every great piece of content started as a great idea. And without a steady stream of great ideas, it’s literally impossible to publish great content on a consistent basis. This principle is well-established in the field of journalism, hence why so many publications solicit pitches from freelance writers. But what about brand journalism? Don’t companies […]

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Why Are So Many Marketing Agencies Scaling Back?

August 17, 2017

By nearly all accounts, the number of digital marketing agencies entering the market continues to grow by leaps and bounds. However, the percentage of agencies offering a full suite of services appears to be declining. Instead of performing tactical work (content, design, SEO, etc.), a large number of agencies are shifting towards a strategy-only model. […]

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Why Every B2B Company Needs a Content Distribution Strategy

August 16, 2017

Editor’s Note: This post, Why Every B2B Company Needs a Content Distribution Strategy, is by Jonathan Crowl. Jonathan pitched the idea to us in the nDash platform. If you’re interested in learning more about Jonathan (or want to get him to create content for your brand), check out his nDash profile.  **** Years ago, it […]

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For Brands: Secrets to Content Creation Success

August 15, 2017

Editor’s Note: The following guest post on content creation success comes from Patti Pondar. She’s one of the most successful content creators in the nDash community. Enjoy! There’s a lot of information out there about what content writers can do to ensure success on nDash. While I appreciate the advice, it obscures a very important […]

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New Launch: Public Writer Profiles

July 27, 2017

Since the start of nDash, we’ve made it our mission to attract and reward the world’s best freelance writers. We let them set their own rates, enabled them to proactively pitch companies’ unique content ideas, and list their full experience on a completely transparent profile page. Until recently, however, those profiles were only visible to […]

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How to Convince Top-Notch Content Writers to Work for Your Brand

July 17, 2017

Editor’s Note: This post was written by Patti Pondar, one of nDash’s top content writers, who we successfully convinced to write for us. She’s available for hire on the nDash platform.  Content writers are a dime a dozen these days. Many of them work hour after hour to churn out copy for less than a penny […]

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