The most successful content creation programs aren’t solo operations. They’re fueled by content communities that perfectly balance in-house and freelance resources. This holiday season, Boston Content is giving freelance writers and the companies that work with them a gift—a night of fireside chats that will help bring brands and freelance writers closer together. With marketing […]

As a former journalist and marketer, I’ve often told people that writing is the easiest part of content creation. There’s also content ideation, edits, formatting, promotion, and, of course, research. Lots and lots of research. Over the years, I’ve employed various techniques and used a lot of tools to try and streamline this process, but […]

The fastest way for a speaker to lose my attention is to compare people to goldfish. But what does that have to do with written content? At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than […]

The cost of content creation is not something to take lightly, as it can easily derail even the most sophisticated and well-planned content marketing strategy. Pay too much for freelance work, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping freelance writers engaged. Unfortunately, […]

“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie  When it comes to building your content community, it’s easy […]

nDash has always been an idea-driven platform. By pitching content ideas, writers in our community have been able to proactively get a foot in the door with some of the world’s leading brands. Conversely, brands receiving those ideas have been able to find uniquely qualified writers and fill their editorial calendars with a diverse range […]

Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user-generated content. When customers are creating this type of content—sharing posts on social media, leaving product reviews, and making videos about your products and services—your brand message starts to spread online. […]

When thinking about content communities, their history of best practices is often repeatable. Here are three main takeaways from this post: #1. Our category of content community — like all examples of brand category creation — isn’t really new at all. It’s just been given a modern twist. #2. The concept of content communities actually […]

Layer is a leading customer conversation platform. It lets you talk to your customers “how” and “where” they prefer. And, as a result, do more business. With mobile messaging at the core, Layer enables you to aggregate other communication channels. Examples include email and your website, chatbots, applications, and analytics. The goal is to bring […]

What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference), we announced the launch of nDash for Internal Teams, which opened up our platform to brands that manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can […]