Like many other organizations, your company is likely developing a digital marketing strategy that includes content. Content is the foundation of successful campaigns and should be used to form a comprehensive plan. Considering this, organizations need to consistently create material that entertains and informs audiences. Before diving in, it’s important to know how content fits […]

As a content manager and long-time technology writer and editor, I’ve spent just about my entire career so far communicating to an IT audience. These IT professionals really just want what we all want, whether at work or not: useful, readable content. Whether it’s blog posts or podcasts, white papers, or videos, every piece of […]

When it comes to digital marketing, the written content is only one piece of the equation. In fact, according to Social Media Examiner, 37 percent of marketers state that visual marketing was the most important form of content for their business, second to only blogging (38%). There’s just one problem, finding appropriate stock photo images […]

nDash was founded on a simple premise: that great content starts with great content ideas. And without enough quality ideas on the table, even the most ambitious marketing departments will see their content operation grind to a standstill. This notion is well-understood by companies that have signed up to nDash, as they receive a steady […]

As most marketers know, adding automation to a bad marketing pipeline isn’t going to magically improve it. The same goes for adding freelancers to your content marketing strategy. The use of freelance writers has exploded in the last few years. According to Content Marketing Institute, 47% of organizations now outsource content creation. However, not all […]

Cliches are one of the most hated phrases of language found in all types of writing, from the great American novel to the simplest marketing blog post. Editors, writers, and readers cringe at the sight of overused phrases. But even though writers shouldn’t use trite phrases to meet their word count or make up for […]

Is it really necessary to snap chats and get ‘grams for business growth? The social media platform possibilities are endless, and while we’d love nothing more than to present you with a hard and fast rule, the answer is that it entirely depends on your business and your goals. We’ll help you figure that out, […]

In the digital realm, writing skill is a critical factor in building authority, attracting an audience, and convincing them to come back for more. Yet even a superior storyteller will struggle to achieve his or her goals if their content doesn’t meet the information architecture requirements of their blogging platforms. Maybe you’re an accomplished print […]

Happy 2018, everyone! I love Google Analytics – it’s a critical tool in the digital marketer’s arsenal to understand the interests and behaviors of their readers. While keyword traffic is generally akin to a self-fulfilling prophecy, when you review user paths as part of the exercise, you get a better sense of whether users found […]

Freelancers want to maximize time and energy on billable work. They also want to minimize time spent on admin tasks to increase profits. Applying the right project management tools and techniques can help you streamline workflows and operate more efficiently. You’ll be able to handle client communications professionally while reducing the time spent on keeping […]