Where Marketers Go for Content Inspiration

March 29, 2018

What’s one of the most difficult aspects of being a content marketer? Finding content inspiration. After all, your business should publish at least 16 posts a month—four a week—if you want to get 3.5 times more traffic to your website (Hubspot). That’s a lot of content. Writer’s Block doesn’t just happen to authors. It’s a […]

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IntelContent Conference Highlights

March 28, 2018

If you missed the IntelContent Conference last week, we’ve got you covered. Here is an overview of interesting sessions and takeaways about the latest trends in content creation. Intelligent Content Conference 2018 took place last week in Las Vegas. It’s a content strategy event for marketing professionals, and it provides useful insights for everyone interested […]

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Benefits of Long-Form Content (And How to Do It)

March 27, 2018

Marketers tend to focus on short-form content like social media posts, infographics, and small blog posts. Many assume that consumers are just too busy to read more than a few sentences. Contrary to this belief, data shows that consumers appreciate long-form content that solves problems and provides value. In fact, long-form content (such as detailed […]

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Content Marketing Mistakes to Avoid (Part 3)

March 26, 2018

We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]

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Freelancers: Ensure Strategic Brand Alignment

March 22, 2018

What’s the best way for freelancers to create targeted content for every new client? And how can the content align with the company’s brand strategy? It can be challenging when you’re working as a freelance writer to understand your client’s expectations. It’s not just about writing content with given titles. This would be an easy […]

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How To: Measure Your Content Marketing Success [Infographic]

March 20, 2018

Modern digital marketers are well aware of the influence of content creation throughout the buyer journey, but how do you measure the ROI of your efforts to achieve content marketing success? From awareness to consideration to conversion, the team at Brandpoint has created a helpful infographic on tips to track your return. Check it out […]

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Where to Publish Your Company’s Content?

March 19, 2018

You put in the work to create great content, the next question is – where to post it? For most businesses, company blogs, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog With […]

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20 Quick Content Promotion Strategies to Test

March 16, 2018

As more organizations turn to content marketing, many mistakenly hope to see results without promotion. Content is left on a website with little to no engagement, leading to further discouragement and abandoned blogs. Vital to the success of your content is a great promotion or distribution strategy. We’ve rounded up the top content promotion strategies […]

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How to Use LinkedIn for Content Marketing

March 13, 2018

Marketers have noticed LinkedIn’s explosive growth over the past few years. At the close of 2017, LinkedIn had an impressive 500 million members. As LinkedIn debuts new features and ways to connect, it’s expected to become an important channel for both B2B and B2C marketers this year. To leverage LinkedIn effectively for 2018, organizations need […]

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Launched: The nDash Content Calendar

March 7, 2018

The ability to listen to and iterate on customer feedback is critical to any B2B software company. At the end of 2017, we launched our first feedback survey. And one of the most commonly requested features from our customers was a content calendar. One that helps customers identify gaps in their publishing cadence. And enables […]

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