Content marketing comes in all forms, shapes and sizes. Particularly, it comes in varying levels of quality. We’ve all seen the posts that could’ve used a good proofreading before hitting the Internet and we’ve read the ones where we learned something new through a well-written...
Here at nDash, we talk to marketing experts all the time, about all sorts of interesting topics. It seemed like crime to keep these conversations to ourselves, so as part of our new series, we’ll be publishing interviews with various thought-leaders from the industry. Our...
Before we chat about content creation roadblocks (primarily the lack of content creation ideas, but also financial concerns, procrastination, what-have-you) let’s first make sure we all agree that as business owners with an online presence we absolutely need consistent content creation and delivery methods. As...
In all walks of marketing, reaching your audience is often about playing to their emotions. There’s plenty to be said about simply offering product information accompanied by rational advice, but becoming a trusted advisor doesn’t happen without first establishing a connection. Particularly in content creation,...
Content marketing, like all forms of marketing communications, is about reaching your target audience. This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them. In order to deliver a meaningful brand experience, content marketers must...
Do you plan on creating more content in 2016? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that, while the output of content per brand increased 35% per channel across...
“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing...
When you break down the steps of the standard inbound methodology, everything sounds so simple. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and clicks on the call-to-action at the bottom...
Content marketing is narcissistic and self-serving. At least that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all...
When it comes to supporting your marketing, there are a lot of marketing technologies to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the perfect...
