Content marketing is narcissistic and self-serving. At least that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all...
When it comes to supporting your marketing, there are a lot of marketing technologies to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the perfect...
Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing...
The great Bill Gates once said, “Content is king.” As the richest man on the planet, the words of the noble philanthropist and the man that cofounded Microsoft tend to carry some weight. Then again, why rely solely on the allegation of a college dropout?...
Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the...
This is a guest post from Patti Podnar, a writer, content strategist and member of the nDash Content Community. September 1796, Philadelphia: George Washington’s presidency – the presidency that will set the bar for all administrations to follow – is coming to a close, and...
This is a guest post from Eric Michelson, a writer, editor and member of the nDash Content Community. You know the phrase, “inspiration strikes in the strangest of places?” Yeah, it’s true. Barreling down the highway at 70 mph is not really an ideal time to...
Social media channels are not all created equally. Each one has somewhat of a different appeal, and different channels are intended to cater to different audiences. If marketers are so concerned with reaching their audience, then why do so many of them take the easy...
At least not in the way that most people think. In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products.The public was in a state of fear. The...
Are you a creative person? If you answered yes to this question, feel free to skip ahead a few paragraphs. If you answered no, we need to have a talk. The reason many people find it difficult to come up with content ideas is they...
