Category: For Marketers

Managing a content pipeline is a surprisingly involved task. This applies whether you’re running a relatively small blog or a website for a huge enterprise. That’s where kanban tools come into play. First and foremost, you have to ensure that you publish content in a timely way. This means having relevant content ready for special […]

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?”  Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. My first thought was that I couldn’t even remember the last […]

No two inbound marketing agencies are created equal. However, HubSpot partner agencies share a common mission. And that’s to generate more leads, increase revenue, and maximize ROI for their clients. And the core of that mission has always been the inbound methodology. So much has changed since HubSpot defined inbound marketing in 2006, though. What […]

Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. You might hear a unique value proposition called a unique selling proposition. A value proposition is a clear statement about how your company is different from competitors. […]

Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You’ve got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you’ll have built a writing team that can scale with your business. If not, you’ll have churned through dozens of […]

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained a HubSpot content marketing certification, which not only increased my skill set but also improved my credibility as a […]

I was lucky enough to be among the first nDash writers. Thrilled to be a part of something new, I gobbled up every piece of advice I could find. And, since both technology and the freelance marketplace have undergone such a huge transformation(s) since then, I still take in all the advice that’s offered. But sometimes, […]

For the last five years, every big brand, SMB, and everyone else in-between has their fingers into the digital marketing pie. From social media influencers to entrepreneurs with startup agencies, there are content creation and copywriters around every corner. And you’re never too far from an SEO expert. With that notion in mind, there are […]

We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. From SEO to thought leadership to lead generation, content can open a lot of doors for your business. In fact, I challenge you to find an article written in the past few years which discusses SEO […]

You’re never too old to stop learning (about content creation). Whether you’re trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here’s a list of (mostly) free and easy-to-follow eBooks, guides, and courses for you to check out online. HubSpot Academy — Content Marketing Free […]