Category: For Marketers

Proofreading vs. copy editing vs. substantive content editing. These probably aren’t the tasks you expected to focus on when you started down the marketing career path. So many content marketers enter the field with a writing background. We’re content creators who gain a passion for building businesses. We want to write content that drives traffic, […]

Gated content has come under fire in recent years. What was once a near-universal play for lead generation has become a hotly contested debate. Which side of the argument do you lean toward? Do you gate your content or give it all away for free? Luckily, we don’t have to decide on an all-or-nothing approach. […]

How much should I pay a freelance writer? Are there average freelance writing rates I should adhere to when posting writing jobs? Do freelance writers charge different rates for different projects? These questions are pretty straightforward. If only they were so easy to answer. This is a point of stress for both the brand and […]

There’s a subtle art to hiring freelance writers. Striking the perfect balance between your budget and quality writing that drives business goals isn’t easy. But let’s imagine that you’ve done all the hard work already. You’ve identified some writers with the experience and expertise you’re looking for. You’ve spent time reviewing writing samples. Maybe you’ve […]

It’s happened to all of us. You’re scrolling through your Twitter feed and coming across a catchy headline. It’s timely, relevant, and seems like the writer will bring you to an article that offers some value. But instead, all you get is badly written content. Luckily, you can hit the back button immediately in an […]

Discover the eight simple steps to creating high-quality content that drives results throughout the content development process. Navigating the Content Development Process The returns on a content development process usually go either one of two ways. You could spend months investing in content marketing only to find that the traffic needle hasn’t budged and leads […]

Everyone and their boss is talking about content marketing and how “content is king.” But how do you produce great content on a reasonable timeline when you’re a one-person team … or maybe you don’t have a marketing team at all? Here are some easy hacks for scaling your content marketing with a limited team […]

Content and SEO go hand-in-hand — you’re not likely to find success in one without the other. SEO not only streamlines the content creation process but also ensures your content reaches the right people in the SERPs. For many brands, the competitive landscape in organic search is intimidating. This is especially true if your competitors […]

Google has built its brand and reputation by providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. One of the best SEO practices is to take a similar approach to Google: Make it your […]

This post, 4 Secrets: Knock-Out Content from Freelancers, was written by nDash community member Jaime Saine. Hiring a freelancer content marketer or writer can sound like a brilliant and terrifying idea all at once. It can help you ramp up your content production without the expense of an in-house marketing team, but it can also […]