Category: For Marketers

Content creation is quickly replacing the value of ad marketing, and it has everything to do with the shopping savvy of consumers today. They’re not looking to be marketed to – what they want is valuable content that’ll help them make their own purchasing decisions. In other words, they want high-quality content that gives them […]

Did you know passionate writing is killing your content strategy? Let’s look at why: In a commencement speech at Stanford, Steve Jobs famously said, ”The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” For over a decade, entrepreneurs, writers, and […]

How can you maximize your content marketing strategy with the help of WordPress? Here are seven plugins to content marketers. Everyone loves a great list of tools that can make our lives easier. When it comes to content creation, it’s important to streamline your process to be as efficient as possible. That’s when you need […]

One of the chief difficulties that every marketing department faces is generating content. It’s why only 42% of marketers claim that they’re effective content marketers and 16% state that they’re not effective at all (CMI). Part of the problem is how much content a marketing team needs to create, and the other part is the […]

Customers are tired of selling and want to read content that solves their problems. They want more from your business before they purchase from you. It’s why so many customers (57%) complete their own due diligence about your company before they ever even speak to a salesperson, according to CEB Global. So, how do you […]

Language itself is a series of expressions. Content is your brand’s information mouthpiece. It is, in itself, a series of brand expressions.  That makes content the language of brands. The creative process in content ideation goes back to language’s roots. This is why the specific formula will suffice. There is no fixed path for our […]

If you are using HubSpot to manage your inbound marketing, content creation is probably a high priority for you. Right out of the box, HubSpot provides a lot of great features for content marketing. In fact, HubSpot recently launched its Content Strategy Tool, which offers a great way to organize content ideas and optimize your […]

You put in the work to create great content; the next question is – where to post it? For most businesses, a company blog, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog […]

Personalizing B2B marketing strategies is a pain point in every industry. 83% of marketers struggle with effective content personalization due to their inability to forecast and adapt to the varying sales journeys controlled only by their customers. The difficulty increases when brands attempt to personalize their campaigns across multiple marketing channels with an expectation of […]

Have you ever copied a page URL to share on social media or via a blog and realized that it’s three lines long and completely unwieldy? If you’ve been there, then you know why shortening a link can be so valuable. But that’s only scratching the surface. That’s where implementing URL shorteners come into play. […]