Category: For Marketers

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. If you’re someone who loves change and you’re always willing to learn, that’s a blessing. But it’s a curse because you’re often flying blind. Whether it’s a new channel or you’re adapting […]

“Finding a quality freelance writer is like spotting a needle in a haystack. We’ve found them, but it’s tough.” Learning how to find freelance writers doesn’t have to take a lot of time or money. This seems to be the most common experience for anyone trying to figure out how to find freelance writers. And […]

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. And more importantly, we’ll call out the key characteristics that help these leaders drive business results. Subscribe to our newsletter to keep […]

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. This form of content writing is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. It gives you the opportunity […]

You found a few freelance writers that you’re excited to begin working with—this is amazing! However, it’s important not to just jump into the deep end with a flood of assignments. Over the past 5 years, I’ve worked side-by-side with brands to help them build their writing team. I’ve also seen (and made) my fair […]

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. In the past, the KPIs we now call vanity metrics were […]

So many marketers forego a true B2B content promotion strategy in favor of an “if you build it, they will come” approach. And that’s understandable. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your […]

Organic search traffic is the gold standard for just about any B2B content distribution strategy. And why wouldn’t it be? We know that organic reach on social platforms has plummeted. We know that communities are flooded with so much content that standing out feels nearly impossible. And we know that the paid promotion model will […]

Running an SEO competitive analysis can be a comforting experience. Whether you’re looking to break into an industry or boost your organic rankings, there are no silver bullet strategies. No matter how many frameworks you learn or which how-to guides you follow, there will always be uncertainty in the SEO game. But in the wide […]

Everyone wants to know how to create great content. You want the secrets that will push you from publishing things that are good enough to develop 10x content that drives results. But marketers have stretched the concept of 10x content thin over the years. Since Rand Fishkin coined the term in 2015, 10x content has […]