Category: For Marketers

Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]

There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. What does this have to do with content marketing on a budget? I’ll explain: Even […]

A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel for testing new ideas. Twitter Moments are excellent for adding a creative element to your content marketing strategy without spending much time or resources. You’ve probably seen Twitter Moments. They: are the […]

With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall and mark your calendars for the upcoming content marketing events! Content Marketing World  When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all […]

Using bots to help convert more clients is a daunting prospect for some marketers. Mainly because the idea of writing content for chatbots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook Messenger, Drift, and similar applications. Marketers use Facebook Messenger more […]

The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose can no longer be used for any other purpose without the […]

It’s frustrating to spend hours trying to fix an SEO problem. Especially when you see the exact same error pop up in your crawl reports later. Seeing the same issue reoccur is often a sign that something in the coding or website setup is wrong. But in other cases, it’s a conflict between your site’s […]

This guest blog, 6 Ways to Optimize Conversational AI & Chatbots, is by Maryann Thomas, a Content Writer at CloudTask. Did you know that by 2020, almost 85% of consumer interactions with companies could be without humans? Let that sink in for a bit. It might sound insane, but given that there are over 4 billion […]

Is recruiting freelancers on your to-do list? Do a search for “full-time writer” on any major job board, and two things immediately become apparent: #1. There are A LOT of companies looking for writers #2. These companies seem to know exactly what they’re looking for But here’s the thing: as we discussed last week, the […]

As we learned in The Hitchhiker’s Guide to the Galaxy, the answer to the ultimate question of life is 42 (apologies for the spoiler). But does that help us determine how many content writers a marketing team should have on its roster? Well, sort of. In today’s marketing landscape, having zero writers is pretty much out of […]