Category: For Marketers

We are in the midst of 2019, with many great marketing and content creation conferences and workshops taking place. In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences that you should check […]

The average visitor to your web page only reads 20% of the copy. In a 1000-word piece, Jo Average is going to scan the text and actually pay attention to around 200 of them. Do you know how to ensure that visitors get all the information they need? Or to pull the reader into your […]

The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. It’s important to stay up to date on the latest changes to ensure you maintain a competitive edge. With so many changes taking place, though, it can be overwhelming to create solid marketing budgets. Should you invest […]

Marketers now have access to more consumer data than ever and, therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies. However, with the many tools, datasets, and platforms available, it’s often challenging to integrate the vast amount of information and generate actionable insights in […]

In recent years, the ways in which people are employed have drastically changed. Whilst many companies would still prefer the fully-focused and constant availability of a dedicated employee, just as many have opted to make use of the services that over 53 million US freelancers can offer. This is a huge number of individuals with […]

Many agencies routinely turn to freelancers when they need some additional help on a project. They may need someone to write website copy, design an eye-catching logo, do voice-over work for an animation, or something else. But before freelancers can even get started on projects, many agencies require them to sign non-disclosure agreements. Can’t have […]

“This blog doesn’t work for me.”  Six words that a writer dreads hearing (seven if you include the contraction). Why? Because oftentimes, feedback comes too late in the content creation process. Sometimes, feedback arrives multiple blogs later once a client is too tired of correcting the same mistake again and again internally – a mistake […]

“Finding freelance writers is easy. Finding the one that’s perfect for your brand is a huge challenge.” Over the last five years, I’ve given this advice (in one form or another) to thousands of new companies on nDash, who come to us to help with their freelance writer search. Although no two brands are the […]

“I want every brand to publish content like OpenView Ventures.”  I’ve been saying this ad nauseam since 2013 when nDash first got started. This is not a coincidence. For those unfamiliar, OpenView is an expansion-stage VC firm here in Boston. They’ve backed some of the most successful B2B companies in the space and published a […]

Content is a living organism: it’s constantly changing and adapting to its surroundings. That’s why your content strategy is a living document. As marketing technology changes, so does content. As a consumer grows, learns, and digests information, content adapts to best reach them. This all goes to say: you constantly need to be reviewing and […]