Benefits of Long-Form Content (And How to Do It)
March 27, 2018
Marketers tend to focus on short-form content like social media posts, infographics, and small blog posts. Many assume that consumers are just too busy to read more than a few sentences. Contrary to this belief, data shows that consumers appreciate long-form content that solves problems and provides value. In fact, long-form content (such as detailed […]
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Content Marketing Mistakes to Avoid (Part 3)
March 26, 2018
We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]
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How To: Measure Your Content Marketing Success [Infographic]
March 20, 2018
Modern digital marketers are well aware of the influence of content creation throughout the buyer journey, but how do you measure the ROI of your efforts to achieve content marketing success? From awareness to consideration to conversion, the team at Brandpoint has created a helpful infographic on tips to track your return. Check it out […]
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Where to Publish Your Company’s Content?
March 19, 2018
You put in the work to create great content, the next question is – where to post it? For most businesses, company blogs, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog With […]
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20 Quick Content Promotion Strategies to Test
March 16, 2018
As more organizations turn to content marketing, many mistakenly hope to see results without promotion. Content is left on a website with little to no engagement, leading to further discouragement and abandoned blogs. Vital to the success of your content is a great promotion or distribution strategy. We’ve rounded up the top content promotion strategies […]
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How to Use LinkedIn for Content Marketing
March 13, 2018
Marketers have noticed LinkedIn’s explosive growth over the past few years. At the close of 2017, LinkedIn had an impressive 500 million members. As LinkedIn debuts new features and ways to connect, it’s expected to become an important channel for both B2B and B2C marketers this year. To leverage LinkedIn effectively for 2018, organizations need […]
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Launched: The nDash Content Calendar
March 7, 2018
The ability to listen to and iterate on customer feedback is critical to any B2B software company. At the end of 2017, we launched our first feedback survey. And one of the most commonly requested features from our customers was a content calendar. One that helps customers identify gaps in their publishing cadence. And enables […]
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Solo-Marketers Guide to Building a Content Calendar
March 1, 2018
Are you a solo-marketers who needs help building a content calendar? You’re not alone! If your day looks anything like mine, “content” covers a lot of different projects and tasks at work. Content marketing at technology companies usually includes some combination of writing blog posts and longer-form content. That could be whitepapers, posting on LinkedIn […]
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Ideation Involves Collaboration
February 26, 2018
When Henry David Thoreau was working on his first novel, he moved to a small cabin on Walden Pond in Massachusetts. His reflection on the two years spent at this cabin became the famous work, Walden. That is the idea most people have of writers – the isolated genius toiling away in some far-off shack […]
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How Dueling Ideas Can Drive Your Editorial Calendar
February 20, 2018
Internet branding guru Larry Kim says that great content ideas often hide at the crossroads between what a brand does or offers and what the target audience is interested in. Strong blog ideation involves finding that intersection and figuring out how to create content around it. Asking questions such as “What does yarn have to […]
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