Category: For Marketers

In August 2022, Google announced the “helpful content update.” The purpose was to help ensure that Google search engine users see more “original, helpful content written by people, for people.” What does that mean for SEO strategies? “By people” means written by humans, as opposed to by AI robots, whose writing, at least so far, […]

Many industries suffer from a global labor shortage, and the automotive industry is no different. A perfect storm of events has put pressure on the industry, further expanding the growing technology skills gap. According to Korn Ferry, there will be an estimated shortage of 85 million workers around the globe by 2030 across all industries. […]

On August 22nd, Google announced its release of the helpful content update. This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers.  The user experience matters. Over 86% of consumers will […]

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. So does content marketing, which is often known for its ability to create top-of-funnel and marketing-qualified leads. So, […]

How does a lean marketing team scale to consistently deliver high-quality content? Quality management software company ETQ recently worked with nDash to overcome this content creation challenge. Few Content Resources to Fuel Demand Gen Like many organizations, ETQ’s marketing team was asked to do a lot with a little. “We’re a lean marketing team with […]

There are over 40 million Generation Z digital buyers in the U.S, and it is the fastest growing global audience on all digital platforms. However, for some brands, figuring out how to create content that clicks with the younger generation can seem like a daunting task. We’ve been so obsessed with targeting millennials that we’ve […]

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it? If you aren’t sure how your health tech digital […]

Let’s set the scene. The content machine is hungry, and you need to feed it with a 1,500-word blog post with lots of SEO juice. Or you need a killer abandoned cart email sequence written by an e-commerce expert. Or your agency needs to update the About Us page, but nobody on staff has the […]

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there–92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results? Success with content marketing comes down to […]

Business owners are constantly seeking ways to maximize their time and money. Outsourcing work is a great way to free up more time, get more done, or just take a break. Technology advancements have made it an important part of any business model to maintain an online image to gain and retain new customers. That […]