Boost search visibility, engage customers, and establish industry authority, all while saving time and money by partnering with a content production agency.
Importance of High-Quality Content for Businesses
As ongoing economic uncertainty affects marketing teams and their budgets, more organizations rely on content to achieve their marketing objectives. For a fraction of what traditional advertising methods cost, high-quality content has been shown to:
- improve search engine visibility
- increase customer engagement (through social sharing)
- establish industry authority
Unfortunately, reduced marketing teams struggle to keep up with increasing demands. So, the consistency and quality of their content can be impacted. This reality hinders the results of their overall content marketing strategy.
“As a small team, we don’t have the luxury of spending time searching for and vetting writers. Our clients work in very different industries, so we must constantly source writers for specific niches,” explained Monica Caraway, Content Lead at Orange Marketing.
“I’ve worked with many other content providers and found they all have highly variable degrees of writing talent. nDash is different. More than any other platform I’ve tried, nDash has a large stable of qualified writers with experience in a cross-section of industries,” she continued.
Why It’s Beneficial to Partner with a Content Production Agency
Partnering with a content production agency offers numerous benefits for businesses looking to level up their content strategies. Companies can tap into specialized knowledge, diverse skill sets, and creative expertise when teaming up with these agencies. Let’s look at how else brands can benefit from this partnership.
Most medium-to-large companies have two to five employees on their content marketing teams. The average salary of a content marketer comes in just under $67,000. That means the average cost for a content team of this size is between $134,000 – $335,000 annually. Those figures don’t include onboarding costs or employee benefits.
Unlike these salaried positions, outsourcing content costs are exclusively based on output, meaning you only pay for what you need. That said, content production agencies have economies of scale that allow them to charge significantly less than individual freelancers while providing additional services (like content strategy and editorial planning) that optimize your overall content marketing results.
“While I’m able to write much of the content that my clients need, I found I couldn’t do it all. Other content platforms seemed to value a low price over quality work. I didn’t feel good about putting my name on that quality. nDash offered a strong combination of experienced yet affordable freelancers that I could lean on for support,” explained Nicole Bump, Fractional Content Director, Bump Inbound.
So, if you’ve been operating under the assumption that content agencies exclusively serve megacorporations with massive budgets, we can confidently tell you that’s not true. Regardless of your budget, teaming up with an agency can provide you with the comprehensive strategy you need to:
- increase website traffic
- enhance engagement
- increase your return on investment (ROI)
Access to Experienced Content Creators
While many marketers consider themselves a jack-of-all-trades when it comes to conversions, agency copywriters have the experience and specialization to get you results. As career copywriters, they know how to adjust their writing styles to meet your existing brand voice guidelines and provide value to your audience.
“When we shifted from our previous freelance writing solution to nDash, my editors were practically crying tears of joy. They gained so much time back in their day-to-day lives because the content quality was so much higher,” explained Michael Kaisin-Morin, Ask.com’s former Senior Managing Editor.
“They no longer had to spend hours doing heavy edits just to get the quality up to par. nDash cut our editing time by at least half, and the overall process of dealing with nDash was faster and much more seamless,” he continued.
Even if you require more than one writer to fulfill your content needs, the quality and style will remain consistent, which is crucial for building brand credibility and industry authority.
Improved Quality Assurance Measures
The survival of content production agencies lies in their ability to provide quality content consistently. To that end, agencies have comprehensive quality control processes in place to ensure clients receive nothing but the best.
For example, at nDash, all writers must submit a portfolio of pieces for review before applying for assignments. We also have a team of editors and proofreaders who read through every piece submitted through our platform.
With so many eyes on the final product, we can elevate the quality of content you’re providing your readers, ultimately improving your ROI.
“A lot of small companies feel like they can’t afford premium content. We’re at the point now where we can’t afford to turn it off, and that’s due in large part to nDash. The ROI has been significant,” stated George Kuhn, Founder of Drive Research.
Faster Turnaround Times
Over the past year, 67% of content teams were asked to do more with less. Unfortunately, reduced content teams have a fixed capacity to produce content. As a result of this disparity, nearly 40% of organizations struggle to generate more content faster and find the necessary resources to actually write it.
The good news is, when you partner with a content production agency, the sole responsibility of agency copywriters is to prioritize your content — that’s it. This unilateral focus on content allows us to help our clients cut their content delivery time in half while scaling content production and gaining a significant advantage over their competitors.
“nDash speeds up how quickly we can respond. For example, last year, we discovered a vein of market interest in a specific topic, and nDash worked with us to quickly create multiple types of content on that subject,” explained Nina McIntyre, ETQ’s former CMO.
“Because nDash allowed us to scale content on that topic quickly — they cut our content delivery timeframe in half and allowed us to deliver very great new assets — we gained a significant competitive advantage,” she continued.
So, if your marketing team struggles to keep pace with increasing demands, a content production agency can relieve the pressure by giving them some much-needed time in the day.
Scalability Options When Needed
Depending on your content strategy, your output needs may change throughout the year. Perhaps you want to create a surplus of content ahead of a big launch, build momentum ahead of a seasonal holiday, or simply keep up with your competition.
Regardless of the reason, the ability to scale quickly requires a deep bench that extends beyond a freelancer or full-time staffer. With a team of experienced writing and editing professionals, content production agencies allow you to adjust content production as needed.
With our help, GoTo was able to triple its content output and streamline its entire content marketing process while saving time and money — a feat that wouldn’t have been possible without outside help.
“We’ve benefitted from a cost savings point of view; nDash provides us with a significantly higher return on value than our previous content solution,” said Aaron Lester, a Content Strategist at GoTo.
“We’ve also improved our scalability; we’ve moved from three different teams and three different marketing organizations to one, immediately multiplying our volume times three. nDash allowed us to centralize and standardize that process, resulting in huge time savings,” he continued.
Proven Results from Partnering With a Content Production Agency
As organizations continue making difficult decisions to reduce overall expenditures, outsourcing your content can alleviate the pressure a downsized marketing team feels without sabotaging your budget. Whether you need help adjusting an existing content marketing strategy, a readymade editorial calendar, or publishing more content, we can create a customized solution that suits your needs and get you the desired results.
About the Author:
Kali Armstrong is a passionate freelance writer dedicated to helping others share their unique stories. With expertise in content writing and copywriting, she skillfully crafts engaging materials for businesses seeking to refine their brand voice and expand their reach. Kali’s commitment to creating value-driven content strategically designed to attract premium clientele has made her a go-to resource for many clients across diverse industries. Check out her writer profile here: Kali Armstrong.