Category: For Marketers

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. Also, it focuses on actions taken to demonstrate expertise rather than simply sharing knowledge. A case study brings two powerful elements together–demonstrated expertise and storytelling. While blogs contain […]

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said… How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to work with you on terms that make professional sense for […]

We’re all social creatures, each with a deep-rooted evolutionary need to find consistency. From our morning routines to a typical day at the office, we build our lives around patterns of sameness. Consistency gives us predictability. And it lets us know what we can count on and allows us to build trust. What does this […]

Creating content that outpaces the competition takes a multi-faceted approach. In fact, the definition of the word ‘content’ continues to expand. That’s where multimedia content comes into play. What started as a handful of companies using blogs to share their expertise has now grown to include an entire content development strategy. That can include insightful […]

Creating great content takes more than a knack for finding the right words. There’s an art when you create content that resonates with the right audiences, draws traffic, and drives conversions. Here’s a hint–this isn’t another exhaustive ‘complete guide to” post. With over six million new pieces of content published daily, there’s no room left for […]

Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches are wrong – but ignoring one content type in favor […]

The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create. There are two things you must understand before diving into […]

With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 […]

Trends are changing rapidly in the digital space. Identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research states that 44% of millennials prefer not to work with sales reps in the B2B space. In […]

Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps make your brand “findable” in a sea of information. You […]