Category: For Marketers

Learning about content promotion is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. That report also indicates that 64% of the most successful content marketers use content […]

With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more. Marketers know that there’s […]

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework […]

This post, 5 Common SEO Mistakes and How to Avoid Them, was written by nDash community member Jenn Landers.  Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Have you ever had a piece of content fall from your usual […]

The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. This document does more than point out grammar and punctuation requirements. It lays the foundation for consistency, quality, and accuracy across every publishing platform your company uses. What is an Editorial Style Guide? An […]

Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your company needs content guidelines and provides a checklist showing you […]

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? When you start typing a […]

Editor’s Note: This post, “4 Reasons to Hire Freelance Case Study Writers,” was written by nDash community member Amy Hooker Kidd. There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In many businesses, […]

This is Part Two of a two-part series. The first part discussed how freelancers could build relationships with marketing managers and editors. This article will focus on what marketing managers and editors can do to establish trust with reliable freelancers.  Some editors may think of freelancers as temporary talent whom they only use when their […]

A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]