One common misconception among marketing managers: if your copywriters publish great content and meet expectations, there’s no need to hire freelancers. But while it’s tempting to believe that your existing content strategy is working, freelancers bring their own unique benefits to the table.
Wondering how you might use freelancers alongside your in-house team? Here are four ways to make the most of your writing manpower and elevate your content marketing strategy.
1: Increase Content Output With Freelancers
First, the simplest benefit: freelancers can directly increase your content output. For example, your publishing schedule is limited by how much work your in-house team can handle. Therefore, you must prioritize your ideas and decide which concepts are worth the investment. In the most extreme cases, this constraint means you’ll miss opportunities to create high-potential content that doesn’t fit into the pipeline.
Hiring a freelancer (or many!) means you can create more content without putting undue stress on your employees. You’ll be able to tackle more projects at once, increasing your output and making it possible to experiment with concepts that might not typically make the cut.
2: Explore New Content Types
Speaking of experimentation, freelancers can also support in-house copywriters by helping you explore new content types. If you’re currently focused on a few content formats, like blog posts or social media content, freelancers can help you branch out.
Most freelance copywriters have a few content specialties. Therefore, you can look for someone with expertise in a new format for your team. Whether you want to experiment with white papers, infographics, case studies, or even videos, the right freelancer can help you test the waters to see what resonates with your audience.
3: Apply a Fresh Perspective
Your in-house team has likely built up a wealth of information about your company and industry. But while that knowledge is generally valuable, developing novel ideas and seeing your content from an outsider’s perspective can be challenging. In the long run, this can lead to repetitive content and information that’s not useful to your audience.
A freelancer not steeped in your company’s culture can provide a new perspective, seeing opportunities and gaps that your in-house team might overlook. They can also edit your content to make it more accessible to a broader audience, which is especially important if you’re targeting customers who aren’t already familiar with your brand.
4: Refresh and Republish Existing Content
Finally, freelancers can help you refresh older content while maintaining your usual publishing schedule. Getting caught up in routinely creating new content is easy. But updating and republishing older content is a key element of any content strategy. It keeps your content relevant and useful, which also helps your SEO results over time.
Many teams overlook this tactic because it’s time-consuming, but hiring a freelancer is an ideal solution. With freelance support, you can ensure your older content gets the attention it deserves without pulling your employees away from existing responsibilities.
Final Thoughts About Support From Freelancers
It’s no surprise that in-house copywriters are essential to most marketing teams, but freelancers offer additional benefits that are worth considering. In all four scenarios above, freelancer copywriters can help you reach your content goals and unlock greater success—without burning out your employees.
If you’re not already incorporating freelancers into your content strategy, this is your sign to get started. Your in-house team will likely thank you!
About the Author
Alexa has over five years of experience as a copywriter, editor, and content marketing strategies. She specializes in sales and marketing content but loves exploring other verticals. Check out her portfolio to learn more about how her background can level up your content strategy: Alexa Nizam.