Author: Jenn Greenleaf

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring a freelance writer can supercharge those efforts. During 2020, freelance work contributed $1.2 trillion to the U.S. economy. Companies need to have a […]

The freelance writing industry is highly competitive, and for that reason, you must constantly find ways to increase your visibility. Even though we’re discussing what you can put in your freelance writing portfolio, remember it’s never 100% complete. It’s a living resource you must continuously update to ensure potential clients see your highest quality work. […]

Learning about content promotion is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. That report also indicates that 64% of the most successful content marketers use content […]

With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more. Marketers know that there’s […]

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework […]

The best way to ensure your company’s writing team creates on-brand and consistent content is by having an editorial style guide. This document does more than point out grammar and punctuation requirements. It lays the foundation for consistency, quality, and accuracy across every publishing platform your company uses. What is an Editorial Style Guide? An […]

Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Content guidelines also act as the backbone for your content strategy. This article outlines why your company needs content guidelines and provides a checklist showing you […]

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? When you start typing a […]

As of 2019, nearly 60 million people in the United States worked as freelancers. Freelancers love this work because they don’t have to worry about daily commutes and can work from any location. Working as a freelancer is challenging for some because they must wear many hats besides producing quality content. Some of those hats […]

A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]