Author: Jenn Greenleaf

While many companies create “house rules” in a style guide, many often use AP style as the foundation for these writing rules. Target audiences want to see consistent capitalization, grammar, punctuation and other stylistic choices across all content businesses share. What is AP Style? AP style refers to the guidelines we find in the Associated […]

When sending out pitches or responding to ads, there’s one thing they all have in common – requests for a writer’s portfolio. If you don’t have one, you might cull together samples from your hard drive as a stand-in. While that might work if you’re pitching to a niche industry and want specific topic samples, […]

Using the Ahrefs tool, we compiled a list of our top 10 blog posts – some dating back to 2016! Check out what others are reading below. Our Top 10 Posts and What This Analysis Can Teach Content Marketers 1: 5 Things Your Freelance Writing Portfolio Should Include 2020) This post contains a detailed overview […]

Great, you’ve run a content gap report showing you 25 opportunities—now, what do you do? Create content. Content creation involves finding tops relevant to your target audience—and then developing a strategy for that content, creating it, and publishing. In this Ahrefs guide to content creation, we discuss gap analysis, gap reports, and more. Content creation […]

Consumers see content in various forms daily—from the time they log into their social media accounts to when they surf for answers to questions; brands target them with ads, blogs, memes, and more. Because of this proliferation of information, marketers must deliver value-driven content to attract, engage, and retain members of their target audience. Remember, […]

First coined in 2005 as a new business model, SaaS continues evolving into a widely accepted delivery method for software solutions. In this guide, we’re discussing SaaS vs Software-enabled Service, their differences, and the benefits of these services and solutions. SaaS vs Software-Enabled Service: The Difference While these two acronyms look similar because they both […]

The challenges, disruptions, and abrupt changes we all saw starting in 2020 show us that no one can “fully” predict what’s going to happen next. One thing we can’t deny, though, is that content marketing is here to stay, and there’s no such thing as “normal” anymore. Analysts predict that, between 2021 and 2025, we […]

More often than not, marketers might start running out of ideas – even when they have a solid content marketing strategy in place. You’ve crossed all your t’s, dotted all your i’s, and conducted keyword research. So, why are you feeling burned out from turning this research and strategy into production? How does this happen? […]

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Even though the pandemic has changed how we work, that […]

COVID has changed the landscape for many industries—the freelance writing industry is no exception. While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Has COVID shifted payment structures for freelancers? Statistics reveal […]