Author: Jenn Greenleaf

We’ve heard about freelance writers, but what about using an internal writing team to satisfy your content needs? But what happens when no one has time to create content? At one point or another, your company will need content. That means having website content, social media posts, emails, and other content ready to go. That’s […]

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. However, it’s challenging for others to translate that same message into written copy. Before asking for a sale, brands must develop relationships with their target audience – that’s where the principles outlined in this guide to PR an integral […]

Those new to the writing world (or who don’t write at all – but know “about” writing) hear terms like byline, biography, portfolio, and the like. While these are common to seasoned professionals, that isn’t the case for writers new to the industry. This guide to bylines discusses what they are, their benefits, how to […]

Before discussing niche agencies, let’s look at some statistics. As of July 2021, 60.9% of the global population (4.80 billion people) used the internet for nearly seven hours daily. That’s a 5.7% increase from July 2020 to July 2021. That report further indicates that the top three internet activities include finding information, staying in touch […]

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Case studies are an excellent way to […]

One of the best marketing tools you can have in your toolbox is a case study. This form of promotion comes directly from your clients and (or) customers. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut […]

Despite knowing what a byline is, that still leaves many wondering – are bylines important? When asked that in a poll with 55 participants, respondents favored bylines by 60%. However, another 31% said that it depends. “As a writer, I love a byline. But as a content marketer, I think it depends. If you want […]

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. You can find answers to questions on both sites, but Quora does an excellent job drilling down the specifics with answers from qualified experts. That’s not to say Medium doesn’t have experts—they’re there and ready […]

While many companies create “house rules” in a style guide, many often use AP style as the foundation for these writing rules. Target audiences want to see consistent capitalization, grammar, punctuation and other stylistic choices across all content businesses share. What is AP Style? AP style refers to the guidelines we find in the Associated […]

When sending out pitches or responding to ads, there’s one thing they all have in common – requests for a writer’s portfolio. If you don’t have one, you might cull together samples from your hard drive as a stand-in. While that might work if you’re pitching to a niche industry and want specific topic samples, […]