How To Execute a Content Marketing Strategy For Your Startup

May 30, 2018

It’s often quite an uphill battle for startups to capture buyers’ attention in the crowded marketplace, drive high-quality traffic to their websites, and convert visitors into buyers. More and more successful brands, including startups and small businesses, are using content creation to generate leads and convert sales. What can you do to get in front […]


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A HubSpot Diamond Agency Doesn’t Require Big Teams

May 20, 2018

HubSpot Diamond Agency Partner sure has a nice ring to it, doesn’t it? Are you a new or aspiring HubSpot agency? Then, you might assume the Diamond tier, the highest agency partner tier offered, is only for large agencies. In fact, there are HubSpot agencies that succeed with very small internal teams. How do they […]


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Freelance Writers: Your Monday Morning Reading List

May 13, 2018

Since you’ll be spending most of your week on content creation, we thought we’d save you a few minutes of research by highlighting some freelance-specific articles for content consumption. Enjoy the following reading list for freelance writers! How Often Do Freelancers Get Paid Late? It Depends If You’re a Woman or Man (Priceonomics) How’s that […]


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Top 6 Tools You Need for Better Freelancing

May 4, 2018

There’s a lot more to freelancing than sitting down with a pen and notepad and letting the ideas flow. Depending on what you write (and how), you might use any number of different resources to help hone your craft. Sure, there are the old standbys (I’ve got a dictionary, thesaurus, and MLA style guide bookmarked […]


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The Traits of Unpopular Business Blogs

April 19, 2018

Are your blogs boring your readers? This is a problem across most industries. Let’s dive into the traits of unpopular business blogs. But first, a little backstory: I was always unpopular in school. You know the type… The last kid picked for team sports in the gym… The odd kid who brought nuts for lunch […]


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Why Your Story is a Valuable Marketing Asset

April 11, 2018

Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18.  By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]


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The 9 Best URL Shortener Alternatives

April 4, 2018

URL shorteners are handy tools for marketers to share content and track traffic. If you have been using the goo.gl URL shortener, you may have heard that Google is shutting it down on April 13, 2018. Don’t fret! There are many other URL-shortening services you can use to replace the goo.gl URL shortener. Besides URL […]


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Where Marketers Go for Content Inspiration

March 29, 2018

What’s one of the most difficult aspects of being a content marketer? Finding content inspiration. After all, your business should publish at least 16 posts a month—four a week—if you want to get 3.5 times more traffic to your website (Hubspot). That’s a lot of content. Writer’s Block doesn’t just happen to authors. It’s a […]


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IntelContent Conference Highlights

March 28, 2018

If you missed the IntelContent Conference last week, we’ve got you covered. Here is an overview of interesting sessions and takeaways about the latest trends in content creation. Intelligent Content Conference 2018 took place last week in Las Vegas. It’s a content strategy event for marketing professionals, and it provides useful insights for everyone interested […]


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Benefits of Long-Form Content (And How to Do It)

March 27, 2018

Marketers tend to focus on short-form content like social media posts, infographics, and small blog posts. Many assume that consumers are just too busy to read more than a few sentences. Contrary to this belief, data shows that consumers appreciate long-form content that solves problems and provides value. In fact, long-form content (such as detailed […]


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